SimplyBook.me Pricing (2026)
It's a hybrid setup that scales on bookings/features rather than seats — you're paying for capacity (number of bookings per month, custom features, integrations) as you climb tiers, not per-user access. Add-ons like SMS credits and custom domains sit outside the subscription entirely, so the sticker price isn't your real cost.
- Free
- $0/mo
- Basic
- $13/mo
- Standard
- $29/mo
- Premium Popular
- $59/mo
- Enterprise
- Contact Sales
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Free
- Booking website
- Booking widget
- Admin App
- Wordpress widget
Basic
- Client App
- Payments, Deposits, Tips
- Sales (POS)
Standard
- Branded Client App
- HIPAA
- SAML SSO
Premium
Popular- Payments PRO
- QuickBooks, FreshBooks, Xero Integrations
- White label (page footer)
Enterprise
- Cluster Interface
- Account Manager
- Queue Manager
- High Load API
- Customised Contracts
- White Label
- Branded Favicon
- Select data location (UK, US, AU, etc.)
Does SimplyBook.me have a free plan?
Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $13/mo. Paid tiers also come with a free trial (14 days), no credit card required.
What the free plan includes
- Booking website
- Booking widget
- Admin App
- Wordpress widget
AI Pricing Analysis
Pricing Model
It's a hybrid setup that scales on bookings/features rather than seats — you're paying for capacity (number of bookings per month, custom features, integrations) as you climb tiers, not per-user access. Add-ons like SMS credits and custom domains sit outside the subscription entirely, so the sticker price isn't your real cost.
Tier Strategy
Free is a toe-dip for solo operators testing if online booking even makes sense for them, while Basic targets freelancers who need the basics without bells and whistles. The jump to Standard and Premium is triggered by needing more monthly bookings, additional staff logins, or industry-specific features like memberships and packages — Enterprise kicks in when a business needs custom API work or white-labeling that no packaged tier covers.
Competitive Positioning
SimplyBook.me sits squarely in the budget-to-mid-range bracket compared to players like Acuity or Mindbody, undercutting them significantly at the entry tiers while still offering a legit free plan competitors mostly don't. They're clearly hunting small service businesses and solopreneurs who'd otherwise get priced out or overwhelmed by heavier platforms.
Growth Lever
The real expansion lever is booking volume and feature unlocks — things like custom branding, POS integration, and advanced booking rules are gated behind higher tiers. But the sneaky growth driver is the à la carte stuff: SMS credits and custom domains are billed separately, so your actual spend creeps up independent of which tier you're on.
SimplyBook.me Pricing FAQ
- How much does SimplyBook.me cost?
- Paid plans start at $13/mo, going up to $59/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
- Is there a free plan?
- Yes. The "Free" plan is free forever, not just a trial. You get booking website, booking widget, admin app — plus 1 more features. It's enough to evaluate the product before upgrading.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- It's a hybrid setup that scales on bookings/features rather than seats — you're paying for capacity (number of bookings per month, custom features, integrations) as you climb tiers, not per-user access. Add-ons like SMS credits and custom domains sit outside the subscription entirely, so the sticker price isn't your real cost.
- Is there a discount for annual billing?
- Yes — you save up to 17% if you pay annually instead of month-to-month. They also mention: "Save 17% with annual billing."
- Which plan makes sense for me?
- Free is a toe-dip for solo operators testing if online booking even makes sense for them, while Basic targets freelancers who need the basics without bells and whistles. The jump to Standard and Premium is triggered by needing more monthly bookings, additional staff logins, or industry-specific features like memberships and packages — Enterprise kicks in when a business needs custom API work or white-labeling that no packaged tier covers.
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Comparing SimplyBook.me to something specific? Try SimplyBook.me vs Acuity Scheduling, SimplyBook.me vs Cal.com, or SimplyBook.me vs Calendly. Or see the best SimplyBook.me alternatives, ranked.
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