Unbounce vs WordPress.com Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Unbounce | WordPress.com | |
|---|---|---|
| Starts at | $29/mo | $9/mo |
| Number of plans | 6 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | flat-rate | flat-rate |
Starter
- Drag-and-drop builder
- 5 pages
- Traffic volume: up to 500
- Users: 1
- Root domains: 1
- Lead gen forms
- Free hosting
- Phone, email, and live chat customer support
Build
- Custom scripts and pixels
- Unlimited pages
- Traffic volume: up to 20k
- Users: 1
- Root domains: 1
- Popups and sticky bars
- Multi-step forms
- AI copywriting
- Custom code and styling
- 1000+ integrations
Experiment
Popular- Unlimited A/B testing
- Unlimited pages
- Traffic volume: up to 30k
- Users: 3
- Root domains: 2
- Unlimited variants
- Manual traffic allocation
- Confidence intervals
- Dynamic text replacement
- Conversion insights & reporting
Optimize
- AI traffic optimization
- Unlimited pages
- Traffic volume: up to 50k
- Users: 5
- Root domains: 3
- Page, popup, & sticky bar scheduling
- Advanced triggers
- Industry benchmarking
- Audience insights
Concierge
- Unlimited pages
- Traffic volume: starting at 100,000
- Users: 15
- Root domains: 5
- Implementation services
- Dedicated customer success manager
Agency
- Unlimited pages
- Traffic volume: starting at 50,000
- Users: starting at 5
- Root domains: starting at 10
- Implementation services
- Dedicated customer success manager
- Listing in our agency partner directory
Personal
- 6 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Guided website builder (usage limits apply)
- Dozens of premium themes
- Free support
- Extend your site with WordPress plugins
Premium
Popular- 13 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Create your site with a guided website builder
- All premium themes
- Free support
- Extend your site with WordPress plugins
- Premium stats and analytics
- Add payment buttons
- Upload videos
Business
- 50 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Create your site with a guided website builder
- All premium themes
- Free 24/7 priority expert support
- Extend your site with WordPress plugins
- Premium stats and analytics
- Add payment buttons
- Use VideoPress with 250GB dedicated storage
- Built-in site assistant
- Free business email account for one year
- Email marketing
- Free advertising credits worth $200
- Real-time backups and one-click restores
- SFTP/SSH, WP-CLI, Git commands, and GitHub Deployments
Commerce
- 50 GB storage
- Unlimited pages, posts, users, and visitors
- Free domain for one year
- No ads for visitors
- Create your site with a guided website builder
- Premium store themes
- Free 24/7 priority expert support
- Extend your site with WordPress plugins
- Premium stats and analytics
- Add payment buttons
- Use VideoPress with 250GB dedicated storage
- Built-in site assistant
- Free business email account for one year
- Email marketing
- Free advertising credits worth $200
- Real-time backups and one-click restores
- SFTP/SSH, WP-CLI, Git commands, and GitHub Deployments
- Ecommerce tools and WooCommerce experience
- Sell in 60+ countries
Enterprise
Unbounce vs WordPress.com FAQ
- Which one is cheaper?
- WordPress.com is the cheaper option, starting at $9/mo vs $29/mo for Unbounce.
- Can I use either one for free?
- WordPress.com has a free plan. Unbounce doesn't — though they do offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Unbounce: They're mid-to-premium in the landing page builder space — more expensive than Leadpages but cheaper than a full Instapage or Webflow setup. They're clearly targeting growth-stage marketing teams and agencies who need more than a basic builder but aren't ready for enterprise contracts. WordPress.com: They're mid-market against Squarespace and Wix, undercutting on entry price but competitive at the business tier. The aggressive multi-year discounts (up to 69% off) suggest they're fighting hard on price to win cost-sensitive creators away from hosted alternatives.
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