Backblaze pricing teardown
https://www.backblaze.com/cloud-backup/pricingBackblaze's computer backup pricing is refreshingly simple with two flat-rate, transparently priced consumer/SMB tiers at the same $99/year price point, escalating via feature/admin controls rather than storage limits, plus a gated Enterprise tier. The page leans on unlimited-data messaging and a detailed feature comparison table, but the identical pricing between Personal and Business tiers is unusual and could confuse buyers about which to pick.
Tier structure
Personal Backup
$99/year
Business Backup
$99/year
Enterprise Control
Contact us
Value metric
flat-rate per license/computer with unlimited data (not usage-based)
How limits scale
Escalation logic
Personal and Business are priced identically at $99/year, with Business adding multi-user management and admin controls on top of Personal's core unlimited backup; Enterprise Control is a custom-quoted add-on layer for advanced security, SSO, and restore restrictions on top of Business.
Psychological anchors
- Billing cadence toggle with discount — Monthly / Yearly / Two-Years—Best Value toggle, with an 8% 'Save' badge shown on the yearly option to nudge longer commitments.
- Enterprise as high anchor — 'Let's talk' / Contact Enterprise Sales tier with no visible price anchors the two $99 tiers as accessible and affordable by comparison.
- Identical pricing decoy — Personal and Business Backup are both $99/year, encouraging business buyers to pick Business by removing price as a differentiator — the decoy effect via price parity rather than price gap.
- Free trial and $0 restore framing — 'Start Free' and 'Free Trial' CTAs plus '$0 Cost Restores' reduce perceived risk before committing.
- Trust/social proof banner — 'Trusted by 500,000 customers in over 175 countries' placed directly under the pricing cards to reinforce the decision.
What this page is optimizing for
The page is built primarily for self-serve conversion on the two flat-priced tiers (visible pricing, Buy Now/Free Trial CTAs, annual toggle) while routing larger organizations into an enterprise lead-gen funnel via 'Contact Sales' for Business and Enterprise Control.
Red flags
- Personal and Business tiers share the exact same $99/year price, which can create confusion about which tier a buyer actually needs.
- Business Backup's primary CTA is 'Contact Sales' rather than a self-serve buy button, adding friction despite having a visible price.
- Enterprise Control has zero pricing transparency, forcing a sales conversation with no anchor point beyond the other two tiers.
- No explicit per-seat/per-computer pricing shown for Business despite mentioning 'manage multiple users' and 'no restriction on number of workstations,' leaving the actual cost-at-scale unclear.
- No FAQ section addressing common objections (e.g., data caps, overage, cancellation) is visible on the page.
Best-practices scorecard
What works · 4
- Annual discount offered — Monthly/Yearly/Two-Year toggle with an 8% savings badge on yearly billing.
- Value metric matches usage — Flat-rate unlimited-data model avoids punishing growth in storage volume.
- Tier differences are scannable — A detailed 'Choose the best solution' comparison table lays out feature differences row by row across all three tiers.
- Trust signals present — Customer count/country stat, a named customer testimonial, and public company status (BLZE) are shown.
Half measures · 3
- Clear recommended tier — No 'Most Popular' badge is shown; Business is implied as the upgrade via 'Everything in Personal, plus' framing but not explicitly highlighted.
- Visible prices — Personal and Business show $99/year clearly, but Enterprise Control has no price at all.
- Clear CTAs per tier — Personal has Free Trial/Buy Now, but Business mixes Contact Sales with a smaller Start Free link, diluting the self-serve path.
What's missing · 1
- FAQ or objection handling — No FAQ section is present in the visible page text.