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Detectify pricing teardown

https://detectify.com/pricing

Detectify's pricing page is unusually transparent for a security/AppSec B2B tool, showing starting prices for all four tiers and a detailed feature comparison table. However, all non-free tiers funnel to 'Get a demo'/'Talk to sales' rather than self-serve checkout, and the 'from €X' framing plus asset/domain add-on fees signal significant price variability not shown upfront.

Tier structure

Starter

€0

Standard

from €2,500/yr

Professional

from €5,000/yr (Most Popular)

Enterprise

from €15,000/yr

Value metric

flat annual platform fee tiered by users/teams, with additional usage-based fees for domains, targets, and environments

How limits scale

Users Up to 5 → Up to 10 → Unlimited → Unlimited
Teams 1 → 1 → 2 → Unlimited
Onboarding hours None stated → 2 hours → 5 hours → 15 hours
Internal scanning environments None → None → 1 (add'l fee for more) → 3 included out of the box
Support tier Email support → Dedicated professional support → Dedicated CSM + professional support → SLA + dedicated CSM + solutions engineer

Escalation logic

Tiers escalate primarily by user/team caps and support depth (email support to dedicated CSM), with Professional adding unlimited users across two teams and Enterprise removing team limits entirely and adding customization and SLAs; each tier also unlocks more integrations, onboarding hours, and internal scanning capacity.

Psychological anchors

  • Most Popular badge — Professional tier (€5,000) is highlighted with a yellow 'MOST POPULAR' badge and a bordered card, nudging buyers toward the third of four tiers.
  • Free entry tier as anchor — Starter at €0 with 'Start for free' CTA sits beside four-figure paid tiers, making the jump to Standard (€2,500) feel like a natural next step while anchoring the overall price scale low.
  • High-priced enterprise anchor — Enterprise 'from €15,000' anchors the top of the range, making Professional's €5,000 look moderate by comparison.
  • 'From' pricing with fine print — All paid tiers use 'from €X' plus a footnote about additional costs for assets/domains/environments/IP ranges, allowing upward flexibility without full transparency.
  • Social proof / trust signals — 'Trusted by security teams at 2,100+ organizations worldwide' plus three customer quotes reinforce credibility near pricing decision point.

What this page is optimizing for

The page is optimized for enterprise-style lead generation with a self-serve free-tier hook: only Starter has an instant signup CTA, while Standard, Professional, and Enterprise all push to 'Get a demo' or 'Talk to sales,' indicating sales-assisted closing despite showing indicative prices.

Red flags

  • All paid tiers use 'from €X' pricing with no fixed number, plus a fine-print note about extra fees for domains/targets/environments/IP ranges, making true cost hard to predict.
  • No self-serve checkout for any paid tier — Standard, Professional, and Enterprise all require booking a demo or talking to sales, adding friction for teams wanting to buy quickly.
  • No visible annual-vs-monthly toggle or discount; the page states annual platform fees only, so cost-conscious buyers can't compare billing cadence.
  • No free trial (per verified data), only a free Starter tier, which may not satisfy teams who want to test paid features like SSO or internal scanning before committing.
  • Comparison table syntax in provided text is dense and repetitive (e.g., additional costs listed identically across tiers), suggesting the actual on-page table may be harder to scan than intended.

Best-practices scorecard

What works · 4

  • Clear recommended tier — Professional is explicitly marked 'Most Popular' with visual highlighting.
  • Tier differences are scannable — Each card lists distinct headline features and there's a full 'Compare plans in detail' table below.
  • FAQ or objection handling — An FAQ section addresses trial testing, user/team limits, agent installation, and onboarding process.
  • Trust signals present — Customer quotes and a '2,100+ organizations worldwide' stat appear directly on the pricing page.

Half measures · 3

  • Visible prices — Starting prices are shown for all tiers, but 'from' framing and add-on fees mean actual cost is opaque.
  • Value metric matches usage — Pricing scales with users/teams but core security scanning usage (domains, targets, environments) is billed separately as add-ons, which can surprise growing customers.
  • Clear CTAs per tier — Starter has a direct 'Start for free' CTA, but Standard/Professional/Enterprise all route to demo or sales requests rather than distinct self-serve actions.

What's missing · 1

  • Annual discount offered — Only annual billing is mentioned; no monthly option or toggle/discount is shown.