Fieldwire pricing teardown
https://www.fieldwire.com/pricingFieldwire's pricing page is a solid self-serve example with transparent per-user pricing, a free tier, a detailed feature comparison table, and an interactive ROI calculator. The five-tier structure (Basic through Business Plus plus Custom contracts) is clean with consistent 1.6-2x price jumps, though the 'featured' Business plan isn't visually distinguished in the screenshot and there's no free trial for paid tiers.
Tier structure
Basic
$0/user/mo
Pro
$39/user/mo
Business
$64/user/mo
Business Plus
$89/user/mo
Custom contracts
Contact us
Value metric
per seat (per user/month)
How limits scale
Escalation logic
Tiers escalate by unlocking additional feature categories (reporting/exports, then integrations/BIM/forms, then RFIs/submittals/change orders/budget) on top of a free capped starter plan, with an uncapped custom tier for enterprise needs like SSO and API access.
Psychological anchors
- Free tier as entry anchor — Basic plan at $0/user/month with capped users/projects/sheets lets prospects try core features before converting to paid.
- Annual/Monthly toggle — Toggle defaults to Annual, with paid tiers explicitly noting 'billed annually' to nudge longer commitments.
- Orange CTA button on Business — The 'BUY BUSINESS' button is highlighted in solid orange/gold while other tiers have outlined buttons, visually signaling it as the recommended/featured plan (per verified data).
- High-priced enterprise anchor — Custom contracts tier with no visible price anchors the paid tiers as reasonable by comparison and offers unlimited users, SSO, and API access.
- Interactive ROI calculator — A savings calculator (asks company type, employee count, hourly rate) generates a large dollar figure ($1.95M) to justify price against perceived value.
What this page is optimizing for
Self-serve conversion is the primary goal, evidenced by fully transparent per-seat pricing, instant 'Start for free'/'Buy' CTAs, and a detailed comparison table — with a secondary enterprise lead-gen path via the Custom contracts 'Contact us' tier for SSO/API/dedicated support needs.
Red flags
- No free trial for paid tiers — only a capped free Basic plan, which may slow evaluation of premium-only features like RFIs or BIM viewer.
- Five tiers (including Custom) sits at the edge of the 'too many tiers' threshold, and differences between Business and Business Plus (RFIs, Submittals, Change Orders, Budget) are a large feature jump bundled together rather than granular.
- Per-seat pricing with no visible volume discounts could punish larger field teams as headcount scales.
- No strikethrough/discount percentage shown for annual vs monthly, so the actual savings from switching aren't quantified on the page.
- Enterprise-only features (dedicated account manager, training, API, SSO) all show 'Contact us' repeatedly across the comparison table, which is somewhat redundant/cluttered.
Best-practices scorecard
What works · 5
- Visible prices — All four self-serve tiers show exact per-user monthly prices; only the Custom tier is quote-based.
- Value metric matches usage — Per-user pricing aligns naturally with team-based construction field management usage.
- Tier differences are scannable — A detailed compare-plans table with checkmarks across Usage, Field management, Project management, and Admin/support categories makes differences clear.
- FAQ or objection handling — FAQ section addresses custom plans, training, billing management, and satisfaction guarantees.
- Clear CTAs per tier — Each tier has a distinct, action-oriented CTA (Start for Free, Buy Pro, Buy Business, Buy Business Plus, Contact Us).
Half measures · 3
- Clear recommended tier — Business has a highlighted orange CTA button but no explicit 'Most Popular' badge visible in the screenshot.
- Annual discount offered — Annual/Monthly toggle exists and annual is default, but no explicit discount percentage or savings callout is shown.
- Trust signals present — Hilti co-branding and an ROI calculator lend credibility, but no visible customer logos, review scores, or testimonials on the pricing page itself.