82 / 100

Inngest pricing teardown

https://www.inngest.com/pricing

Inngest's pricing page is a strong developer-focused, usage-metric-driven layout with a clear free-to-paid-to-enterprise ladder, an interactive pricing calculator, and a granular feature comparison table. It's optimized for self-serve conversion at the low end while gracefully escalating to enterprise lead-gen, though the overlapping usage dimensions (executions, steps, events, scores, span data) create real complexity that could confuse buyers trying to estimate cost.

Tier structure

Hobby

$0/mo

Pro

$99/mo (usage-based overage)

Enterprise

Custom/Contact us

Value metric

hybrid: flat tier price plus metered usage (executions, concurrent steps, events, span data, scores)

How limits scale

Concurrent steps 5 → 100+ (then $25/25) → Custom
Users 3 → 15 (then $10/user) → 50 (Custom for workers)
Events ingested 500k/mo → 5M/mo (then $0.5/1M) → Custom
Span data ingested 500 MB → 5 GB (then $3/GB) → Custom
Trace/log retention 24 hours → 7 days → 90 days

Escalation logic

Hobby is a free, capped entry point with no credit card required; Pro is a flat $99/mo base that includes generous quotas and then bills pay-as-you-go for overages; Enterprise strips all limits to 'Custom' and adds compliance/support features, gated behind a sales conversation.

Psychological anchors

  • Popular badge — Pro tier is highlighted in red with a 'POPULAR' badge, visually anchoring it as the recommended choice between free Hobby and opaque Enterprise.
  • Free tier as entry anchor — Hobby is $0/mo with no credit card required, lowering signup friction and serving as a low-cost anchor against Pro's $99.
  • Enterprise as high anchor — Enterprise strips visible numbers entirely ('Custom', 'Scalable Pricing'), making Pro's fixed $99 look concrete and reasonable by comparison.
  • Interactive pricing calculator — A calculator lets users input runs/steps/users/workers to get a 'Recommended Plan', reducing guesswork and nudging toward the plan that fits their real usage.
  • Granular usage-based upsell pricing — Overage rates are itemized (e.g., $25 per 25 extra concurrent steps, $10/user, $0.5 per 1M events) rather than hidden, supporting transparent expansion revenue.

What this page is optimizing for

The page is built primarily for self-serve conversion at the Hobby/Pro level (instant signup CTAs, transparent $99 starting price, no-CC free tier, calculator tool) while funneling larger accounts into enterprise lead-gen via 'Contact Us' and custom pricing — a dual-motion approach evidenced by the mix of visible self-serve pricing and gated enterprise details.

Red flags

  • Enterprise tier limits list 'Custom' for nearly every metric with no indicative pricing or minimums, which can slow down mid-market buyers trying to gauge cost before talking to sales.
  • The number of overlapping usage dimensions (executions, steps, events, span data, scores, queue depth, realtime connections) is high and could overwhelm buyers trying to predict their real monthly bill despite the calculator.
  • No annual billing option or discount is shown anywhere on the page, missing a common lever to improve retention/upfront cash flow.
  • Pro's 'Starting at $99/mo' with numerous metered add-on rates buried in the comparison table risks bill shock for teams that scale past included quotas.

Best-practices scorecard

What works · 5

  • Clear recommended tier — Pro is visually highlighted with a 'POPULAR' badge and red background, and the calculator also outputs a 'Recommended Plan'.
  • Value metric matches usage — Billing scales with executions, steps, events, and storage — metrics that map directly to actual platform consumption.
  • FAQ or objection handling — FAQ covers what counts as an execution, overage behavior, plan switching, self-hosting, and billing support contact.
  • Trust signals present — SOC 2 Type II badge, customer story links ('Deployed within 1 week', 'Increased processing by 50x'), and open-source star count (7.1K) are shown.
  • Clear CTAs per tier — Each tier has a distinct, action-oriented CTA: 'Get started for Free', 'Get started for Free' (Pro), and 'Contact Us' (Enterprise).

Half measures · 2

  • Visible prices — Hobby and Pro show concrete prices, but Enterprise is fully opaque ('Scalable Pricing', Contact Us).
  • Tier differences are scannable — Top-level cards are scannable, but the full comparison table has 20+ rows of overlapping metrics that require careful reading.

What's missing · 1

  • Annual discount offered — No monthly/annual toggle or discount is visible anywhere on the page.