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Intruder pricing teardown

https://www.intruder.io/pricing

Intruder's pricing page is unusually transparent for a security vendor, showing real self-serve prices for three tiers plus a usage-based add-on slider for infrastructure/web app targets, backed by a detailed comparison table and FAQ. The 'Cloud' plan is clearly anchored as Best Value with a 14-day trial badge, and the annual toggle (save 20%) plus a separate pentest upsell block add extra monetization surface, though the base-plus-per-target pricing model and dense feature matrix add some complexity.

Tier structure

Free

$0

Cloud

$239/mo (Best Value)

Pro

$399/mo

Enterprise

Custom

Value metric

hybrid: flat base fee per tier plus incremental per-target (infrastructure/web app) usage add-ons

How limits scale

Cloud accounts 1 account → 3 accounts → 10 accounts → Unlimited accounts
Port monitoring coverage Ports 80 & 443 → Top 10 ports → Top 50 ports → All ports
AI investigation credits 1 → 5 → 10 → 50
Users 3 users → Unlimited → Unlimited → Unlimited
Container image scans 2 images → Daily → Daily → Daily

Escalation logic

Plans escalate from a free entry tier with infrastructure-only scanning to Cloud (adds web app/API DAST, cloud/container scanning, GregAI credits) to Pro (adds internal/agent-based scanning and higher port/account coverage) to custom Enterprise with unlimited accounts and advanced controls; each paid tier also lets buyers scale infrastructure and web app counts via +/- steppers that adjust price live.

Psychological anchors

  • Best Value badge — Cloud plan is visually highlighted with a teal 'BEST VALUE' tag and sits center-stage among four cards, nudging buyers toward the mid-tier.
  • Annual discount toggle — Monthly/annual switch advertises 'save 20%', with annual totals shown under each monthly price ($2,870 and $4,790 annually).
  • Free tier as entry anchor — $0 forever plan with limited infrastructure scans and no web apps lowers the barrier to try the product and upsell into Cloud.
  • High-priced anchor via custom Enterprise — Enterprise's 'Custom' pricing and unlimited/advanced features frame the visible $239-$399 tiers as reasonable by comparison.
  • Interactive usage slider — Infrastructure and web app counters with +/- steppers let users see price scale with usage, reinforcing a fair, transparent value metric.
  • Separate high-anchor upsell — A 'Need a pentest?' box advertising pentests starting at $3,500/test sits above the fold, anchoring the core subscription prices as comparatively affordable.
  • 14-day free trial badge — Placed directly on the featured Cloud card to reduce signup friction and drive trial-to-paid conversion.

What this page is optimizing for

The page is built primarily for self-serve conversion of SMB/mid-market buyers — transparent live pricing, instant 'Start Free Trial' CTAs, and a usage calculator — while still routing larger/complex buyers to 'Talk to Sales' for Pro and Enterprise, indicating a secondary enterprise lead-gen motion.

Red flags

  • Pricing mechanics are non-trivial: a base fee plus per-target incremental pricing (revealed only in FAQ and calculator script) may confuse buyers estimating true cost at scale.
  • The dense comparison table with 40+ feature rows risks overwhelming users trying to scan differences quickly.
  • Web apps are 'Not included' on Free and shown as adjustable '0' defaults on Cloud/Pro, meaning the advertised base price may not reflect real-world cost once web app scanning is added.
  • Enterprise pricing is fully opaque ('Custom') with no indicative range, typical lead-gen friction for larger buyers.
  • Multiple parallel CTAs (Try for Free, Book a Demo, Talk to Sales, See Pentest Pricing) may dilute a single clear conversion path.

Best-practices scorecard

What works · 6

  • Clear recommended tier — Cloud is explicitly tagged 'BEST VALUE' and centrally positioned.
  • Visible prices — Free, Cloud, and Pro show exact monthly/annual prices; only Enterprise is custom.
  • Annual discount offered — Monthly/annual toggle advertises a 20% savings with annual totals shown.
  • Value metric matches usage — Interactive infrastructure/web app counters let cost scale directly with what a customer actually needs to scan.
  • FAQ or objection handling — Extensive FAQ covers trial details, license changes, VAT, compliance use, and support.
  • Trust signals present — G2 review scores (4.8/5, 4.7/5) and '150+ reviews' badge are displayed near the pricing table.

Half measures · 2

  • Tier differences are scannable — Top-of-page cards are easy to compare, but the full feature matrix below is very long and dense.
  • Clear CTAs per tier — Each tier has a CTA, but Free/Cloud/Pro all repeat both 'Start Free Trial' and 'Talk to Sales', which slightly muddies the intended action per tier.