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Syncro pricing teardown

https://syncrosecure.com/pricing

Syncro's pricing page is a clean, transparent good-better-best layout with visible per-technician prices, a clear annual/monthly toggle, and a detailed feature comparison table. The two named tiers are well differentiated by a genuine feature wedge (M365 security suite), though the jump to an opaque 'Enterprise/Custom' tier and some fine-print-heavy feature descriptions slightly dilute clarity.

Tier structure

Core Plan

$129/user/mo (annual) / $159 (monthly)

Team Plan

$179/user/mo (annual) / $209 (monthly) — Best Value

Enterprise / Custom

Contact Sales

Value metric

per technician (seat), with unlimited endpoints included

How limits scale

Managed endpoints Unlimited → Unlimited → Unlimited
M365 security & identity management Not included → Included → Included
Real-time ticket automation & metrics dashboard Not included → Included → Included
Network discovery / asset warranty tracking Not included → Included → Included
Session recording Not included → Included → Included

Escalation logic

Core and Team both include full RMM and PSA with unlimited endpoints; Team adds the entire Microsoft 365 security/identity management suite plus advanced automation and real-time metrics, creating a clear feature-based upgrade trigger rather than a usage-limit one. Enterprise breaks from self-serve pricing entirely for volume/custom deals.

Psychological anchors

  • Best Value badge — Team Plan is visually marked 'Best Value' to steer buyers toward the higher tier via decoy-effect framing.
  • Annual/monthly toggle with discount — Switching to annual drops Core from $159 to $129 and Team from $209 to $179 (~19-20% discount), a classic anchor to push annual commitment.
  • High-priced/opaque enterprise anchor — 'Enterprise / Custom — Let's Talk' sits beside two priced plans, implicitly anchoring the named tiers as affordable/self-serve by contrast.
  • Free trial as entry anchor — 14-day free trial, no credit card required, repeated multiple times across the page to lower initial commitment friction.
  • Concrete cost example for social proof/anchoring — 'Three technicians on the annual Team Plan: $6,444/year, all-in' gives a tangible reference point to normalize the per-seat price.

What this page is optimizing for

The page is optimized primarily for self-serve conversion — prices are fully visible, CTAs are 'Start Your Free Trial' throughout, and a detailed feature-by-feature comparison table supports confident self-directed upgrade decisions, with Enterprise carved out separately for lead-gen on larger deals.

Red flags

  • The comparison table lists features almost entirely with checkmarks/dashes without descriptive tier gating logic beyond 'included in Team only,' making some rows (e.g., PSA features) redundant if both plans already include full PSA per the FAQ.
  • Enterprise tier offers zero pricing guidance, forcing a sales conversation for any MSP with non-standard needs.
  • Add-on pricing (Microsoft 365 Cloud Backup at $1.90/user/month) is tucked below the comparison table rather than integrated into the plan cards, risking overlooked total cost.
  • No visible price ceiling or seat-count example beyond the 3-technician example, so larger teams must self-calculate exact costs.
  • FAQ states 'mixed-tier configurations' require sales contact, adding friction for teams wanting to combine Core and Team technicians.

Best-practices scorecard

What works · 7

  • Clear recommended tier — Team Plan is explicitly badged 'Best Value.'
  • Visible prices — Core and Team prices are shown clearly for both annual and monthly billing.
  • Annual discount offered — Toggle shows ~19-20% savings on both plans when billed annually.
  • Value metric matches usage — Per-technician pricing with unlimited endpoints directly protects margins as client endpoint count grows, a point the page explicitly emphasizes.
  • FAQ or objection handling — Six FAQs directly address plan differences, per-technician pricing, PSA inclusion, and trial details.
  • Trust signals present — SOC 2 Type II badge, customer quote with named CEO/company, and specific efficiency stat (43% reduction in ticket handling time) are included.
  • Clear CTAs per tier — Each tier has a distinct CTA — 'Start Your Free Trial' for Core/Team and 'Contact Sales' for Enterprise.

Half measures · 1

  • Tier differences are scannable — A long collapsible feature table is thorough but requires significant scrolling/expanding rather than a quick at-a-glance summary.