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Tilda pricing teardown

https://tilda.cc/pricing

Tilda's pricing page is clean, transparent, and simple with three flat-rate tiers, a working annual/monthly toggle, and an extensive feature comparison table. However, it lacks a highlighted 'recommended' plan, has no free trial for paid tiers, and offers weak visual differentiation between Personal and Business beyond website count and code export.

Tier structure

Free

$0

Personal

$10/mo (annual) / $15/mo (monthly)

Business

$20/mo (annual) / $25/mo (monthly)

Value metric

flat-rate per tier with website/page/product limits

How limits scale

Websites 1 website → 1 website → 5 websites
Pages per website 50 → 1 000 → 1 000
Block library 100 blocks → 600+ blocks → 600+ blocks
Product catalog — → up to 5 000 products → up to 50 000 products
Code export No → No → Yes

Escalation logic

Plans escalate mainly by number of websites and product catalog size, with Business adding code export and multi-site support on top of all Personal features; Free is a stripped-down single-site entry point with fewer blocks and no custom domain.

Psychological anchors

  • Annual vs monthly toggle — Switching from monthly to annual drops Personal from $15 to $10/mo and Business from $25 to $20/mo (33% and 20% discounts respectively).
  • Free tier as entry anchor — A permanently free plan with 1 website and basic blocks anchors the paid tiers as clear upgrades and lowers signup friction.
  • Feature-gated upsell — White-label removal ('Made on Tilda' label) is only available on annual Personal/Business plans, incentivizing both upgrade and annual commitment.
  • Large comparison table as anchor — An exhaustive feature matrix beneath the cards reinforces that Business unlocks nearly everything, nudging buyers toward the top tier.

What this page is optimizing for

Self-serve conversion — prices are fully public, CTAs are instant ('Create a website') with no contact-sales gate, and the flow is designed for immediate signup rather than lead capture.

Red flags

  • No highlighted or 'most popular' plan, forcing users to do their own comparison work.
  • No free trial for paid tiers, only a permanently limited free plan, which may slow conversion for users needing premium features to evaluate.
  • Personal and Business plans look nearly identical in the pricing cards (both '1 website' phrasing differs oddly for Personal vs '5 websites' for Business) with limited scannable differentiation until you reach the large comparison table.
  • The comparison table is extremely long and dense, which may overwhelm rather than clarify decision-making.
  • No enterprise/custom tier for larger teams or agencies, capping upside and expansion revenue potential.

Best-practices scorecard

What works · 6

  • Visible prices — All three tiers show exact monthly prices with annual/monthly variants.
  • Annual discount offered — Toggle clearly shows discounted annual pricing (e.g., $10 vs $15 for Personal).
  • Value metric matches usage — Pricing scales sensibly with website count and product catalog size, which aligns with actual usage.
  • FAQ or objection handling — Detailed FAQ covers plan differences, renewal policy, domains, SEO, and use-case guidance.
  • Trust signals present — Numerous named customer testimonials with photos, titles, and companies appear on the page.
  • Clear CTAs per tier — Each plan has a distinct 'Create a website' button.

Half measures · 1

  • Tier differences are scannable — Card summaries are brief but real differentiation only emerges in a very long comparison table.

What's missing · 1

  • Clear recommended tier — No 'Most Popular' badge or visual emphasis distinguishes any plan.