123FormBuilder vs Ghost Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| 123FormBuilder | Ghost | |
|---|---|---|
| Starts at | Custom | $18/mo |
| Number of plans | 0 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | N/A | hybrid |
Starter
- Your own website
- Free custom domain (NEW)
- Email newsletter
- Simple design settings
- 1,000 members
Publisher
- 3 staff users
- Custom themes
- 8,000+ integrations
- Paid subscriptions
- Advanced analytics
- 1,000 members
Business
- 15 staff users
- Priority support
- Higher usage limits
- Early access to features
- 10,000 members
Custom
- Unlimited staff users
- Advanced configurations
- Dedicated IP address
- 99.9% uptime SLA
- Unlimited members
123FormBuilder vs Ghost FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But Ghost offers a free trial.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Ghost: At $18-$29 for the entry tiers, Ghost undercuts Substack's take-rate model and sits below heavier CMS-plus-membership stacks, positioning itself as the affordable, self-hosted-friendly alternative for indie writers and small publishers. The $199 Business tier and uncapped Custom option show they're also chasing larger media operations that outgrow scrappier tools but don't want WordPress-plus-plugins complexity.
Still deciding? See the best 123FormBuilder alternatives or the best Ghost alternatives, ranked with verified pricing.
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