123FormBuilder vs Ghost Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| 123FormBuilder | Ghost | |
|---|---|---|
| Starts at | Custom | $18/mo |
| Number of plans | 0 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | N/A | usage-based |
Starter
- Your own website
- Free custom domain
- Email newsletter
- Simple design settings
- 1,000 members
Publisher
- 3 staff users
- Custom themes
- 8,000+ integrations
- Paid subscriptions
- Advanced analytics
- 1,000 members
Business
- 15 staff users
- Priority support
- Higher usage limits
- Early access to features
- 10,000 members
Custom
- Unlimited staff users
- Advanced configurations
- Dedicated IP address
- 99.9% uptime SLA
- Unlimited members
123FormBuilder vs Ghost FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But Ghost offers a free trial.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Ghost: Ghost sits in the mid-to-premium range for creator publishing tools — more expensive than a basic Substack setup but positioning itself as the serious, self-respecting alternative for writers who want ownership and control. They're going after creators who've outgrown Substack's limitations and don't want to be on a platform that takes a revenue cut.
Keep tabs on both.
We'll monitor pricing changes for 123FormBuilder and Ghost and let you know when something moves.