What is the best alternative to Ghost?

Beehiiv is the closest Ghost alternative we track for newsletter. Paid plans start at $43/mo, and there is a free plan to start on. Buttondown are also worth a look.

Are there free alternatives to Ghost?

Yes — Beehiiv, Buttondown offer a free plan, so you can switch without paying up front.

How much do Ghost alternatives cost?

Beehiiv starts at $43/mo. The rest of the list uses custom (contact-sales) pricing.

Is there a cheaper alternative to Ghost?

Not on entry price — Ghost starts at $18/mo, which is at or below every priced alternative here. Where you land depends on the tier you actually need.

Best Ghost Alternatives (2026)

Looking for something other than Ghost for newsletter? Here are the 2 alternatives we track, ranked, with verified pricing for each.

2 alternatives 2 with a free plan Ghost pricing →

Pricing verified Aug 04, 2026

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Ghost alternatives at a glance

Product	Entry price	Plans	Free plan	Free trial
Ghost this page's subject	$18/mo	4	No	Yes
Beehiiv	$43/mo	4	Yes	No
Buttondown	Custom	1	Yes	No

Beehiiv
Newsletter

Newsletter platform with built-in growth tools.

Beehiiv sits in the middle of the newsletter platform pack — pricier than bare-bones tools like Buttondown but cheaper than enterprise email platforms like Klaviyo once you factor in features per dollar. They're clearly chasing the creator economy crowd who's outgrowing Substack's revenue-share model and wants more control without jumping to full marketing suites.

Plans: Launch $0/mo · Scale $43/mo · Max $96/mo · Enterprise Contact Sales

From $43/mo Free plan Ghost vs Beehiiv → Beehiiv pricing →
Buttondown
Newsletter

Minimal newsletter tool for writers.

Buttondown is positioned as the indie/developer-friendly alternative to Mailchimp or ConvertKit — leaner, more transparent, and cheaper at small scale. The 50% nonprofit discount and the 'contact us' gate for high-volume senders signal they're deliberately targeting small creators and mission-driven orgs, not enterprise marketing teams.

Plans: Free $0/mo

Custom pricing Free plan Ghost vs Buttondown → Buttondown pricing →

None of these fit? See every newsletter tool we price →

Ghost Alternatives FAQ

What is the best alternative to Ghost?: Beehiiv is the closest Ghost alternative we track for newsletter. Paid plans start at $43/mo, and there is a free plan to start on. Buttondown are also worth a look.
Are there free alternatives to Ghost?: Yes — Beehiiv, Buttondown offer a free plan, so you can switch without paying up front.
How much do Ghost alternatives cost?: Beehiiv starts at $43/mo. The rest of the list uses custom (contact-sales) pricing.
Is there a cheaper alternative to Ghost?: Not on entry price — Ghost starts at $18/mo, which is at or below every priced alternative here. Where you land depends on the tier you actually need.

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