MailPoet Pricing (2026)

MailPoet has a free Starter plan, and paid plans start at $8/mo.

You're paying for list size, not seats or sends. Every tier scales by subscriber count from 500 up past 500,001, and the listed prices are just the 500-subscriber entry point. Agency adds a twist by charging per 500 subscribers per site, so costs stack across client sites rather than across users.

From $8/mo 4 plans usage-based Free plan Best MailPoet alternatives →
Starter
$0/mo
Creator
$8/mo
Business Popular
$10/mo
Agency
$30/mo
Verified Nov 13, 2026 Official pricing page

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Screenshot of MailPoet's pricing page showing its plans and prices
Their pricing page, captured Nov 13, 2026

Starter

$0/mo
  • Send up to 5,000 emails per month
  • Subscription forms
  • Email and ecommerce marketing
  • Basic marketing automation
  • Summarized email engagement statistics
  • Send with MailPoet Sending Service

Creator

$8/mo

Business

Popular
$10/mo
  • Send unlimited emails per month
  • Remove MailPoet branding
  • Priority support
  • Subscriber segmentation
  • Targeted marketing automation
  • Detailed email engagement and ecommerce statistics

Agency

$30/mo
  • Use MailPoet on 50 websites
  • Number of subscribers is per MailPoet instance

Does MailPoet have a free plan?

Yes: the Starter plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $8/mo.

What the free plan includes

  • Send up to 5,000 emails per month
  • Subscription forms
  • Email and ecommerce marketing
  • Basic marketing automation
  • Summarized email engagement statistics
  • Send with MailPoet Sending Service

AI Pricing Analysis

Pricing Model

You're paying for list size, not seats or sends. Every tier scales by subscriber count from 500 up past 500,001, and the listed prices are just the 500-subscriber entry point. Agency adds a twist by charging per 500 subscribers per site, so costs stack across client sites rather than across users.

Tier Strategy

Starter is the WordPress hobbyist and tinkerer on-ramp, Creator ($8) targets solo publishers and newsletter writers, and Business ($10) is for small brands running real email programs. Agency at $30 exists for freelancers and shops managing multiple client sites, so the upgrade trigger there is client count, not feature depth. The odd part: Creator sits below Business, so that jump is more about use case than growth.

Competitive Positioning

This is the budget play. At $8-$10 for 500 subscribers, MailPoet undercuts Mailchimp and Kit on entry price, and the 20% nonprofit discount plus 15% annual savings push it lower still. The target is WordPress site owners who want email living inside their dashboard rather than another standalone tool.

Growth Lever

The real expansion engine is subscriber growth: as a list climbs toward the 500,001+ bracket, the bill climbs with it, so revenue tracks the customer's success. The free tier hooks small lists with no trial needed, and the Agency per-site model means every new client site is another billable unit.

Want the strategist's read on the live page? Read the AI teardown of MailPoet's pricing page →

MailPoet Pricing FAQ

How much does MailPoet cost?
Paid plans start at $8/mo, going up to $30/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Starter" plan is free forever, not just a trial. You get send up to 5,000 emails per month, subscription forms, email and ecommerce marketing — plus 3 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
You're paying for list size, not seats or sends. Every tier scales by subscriber count from 500 up past 500,001, and the listed prices are just the 500-subscriber entry point. Agency adds a twist by charging per 500 subscribers per site, so costs stack across client sites rather than across users.
Is there a discount for annual billing?
Save up to 15% with yearly.
Which plan makes sense for me?
Starter is the WordPress hobbyist and tinkerer on-ramp, Creator ($8) targets solo publishers and newsletter writers, and Business ($10) is for small brands running real email programs. Agency at $30 exists for freelancers and shops managing multiple client sites, so the upgrade trigger there is client count, not feature depth. The odd part: Creator sits below Business, so that jump is more about use case than growth.

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