MailPoet vs Buttondown Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| MailPoet pricing | Buttondown pricing | |
|---|---|---|
| Starts at | $8/mo | Custom |
| Number of plans | 4 | 1 |
| Free plan | ||
| Free trial | — | — |
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- Send up to 5,000 emails per month
- Subscription forms
- Email and ecommerce marketing
- Basic marketing automation
- Summarized email engagement statistics
- Send with MailPoet Sending Service
Business
Popular- Send unlimited emails per month
- Remove MailPoet branding
- Priority support
- Subscriber segmentation
- Targeted marketing automation
- Detailed email engagement and ecommerce statistics
Agency
- Use MailPoet on 50 websites
- Number of subscribers is per MailPoet instance
Creator
Buttondown
- Rich text or markdown editor
- Send from a custom domain
- Hosted newsletter archives
- Privacy-first
MailPoet vs Buttondown FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. MailPoet uses usage-based pricing, while Buttondown goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. MailPoet: This is the budget play. At $8-$10 for 500 subscribers, MailPoet undercuts Mailchimp and Kit on entry price, and the 20% nonprofit discount plus 15% annual savings push it lower still. The target is WordPress site owners who want email living inside their dashboard rather than another standalone tool. Buttondown: Buttondown is the lean, developer-friendly alternative to Substack and Beehiiv, with the free tier and the nonprofit discount (50% off for 501(c)(3)s) aimed at hobbyists and mission-driven publishers. The catch is that à la carte pricing can quietly balloon, so a fully loaded setup may land above competitors who bundle those features.
Still deciding? See the best MailPoet alternatives or the best Buttondown alternatives, ranked with verified pricing.
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