Bento vs Sendlane Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Marketing Platform
- Tanuki AI
- $29/mo up to 5,000 Active Users*
- Tiered pricing starts at $0.01 per Active User*
- Automatic volume discounts for larger lists
- Unlimited marketing sends on paid plans
- Automations included
- Team seats included
- Email marketing
- Marketing automation
- Segmentation
- CRM
- Forms and popups
- Ecommerce integrations
- Custom domains
- Deliverability help included
- Reports
Transactional Email
- First 100 emails free
- $5/mo minimum after that
- Then $0.09 per 1,000 emails after 12,500
- No contact pricing for transactional sends
- Emails API sending
- SMTP relay support
- Delivery and engagement tracking
- Email logs
- Templates
- Webhooks
- Spam API
- Bounce and suppression handling
- Deliverability tools included
Bento vs Sendlane FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Bento has a free plan. Sendlane doesn't — you'll need to pay from day one.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Bento: At $29 to start, Bento is undercutting mid-market players like Klaviyo and ActiveCampaign on entry price, clearly targeting bootstrapped or early-growth teams who want to avoid seat-based SaaS bloat. The price-match-via-demo offer signals they know they're competing on value and are willing to negotiate rather than win purely on sticker price.
Still deciding? See the best Bento alternatives or the best Sendlane alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Bento and Sendlane and let you know when something moves.