DevRev vs Groove Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

DevRev has a free plan. Groove doesn't — you'll need to pay from day one.

How do they charge?

Different approach here. DevRev uses custom pricing, while Groove goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. DevRev: Hard to peg them as cheap or premium when two of three tiers hide the price tag — that opacity itself is the positioning move, aimed at buyers who expect enterprise-style negotiation rather than a credit card swipe. They're competing less on being the 'affordable Zendesk alternative' and more on being the AI-native platform that justifies a custom quote. Groove: Ditching seat fees is the wedge here — it's a direct shot at Zendesk and Intercom, where costs balloon as you add agents. Groove's pitching itself as the smarter economic choice for teams that want to scale headcount without scaling their software bill, though the $3K annual floor means they're not chasing the smallest teams.

Still deciding? See the best DevRev alternatives or the best Groove alternatives, ranked with verified pricing.