Groove Pricing (2026)

Pure usage-based pricing at $1 per ticket — you're paying for support volume, not headcount. There's a hard floor of 250 tickets/month ($250/mo minimum) and an annual contract minimum of $3,000, so this isn't truly pay-as-you-go despite the per-ticket framing.

1 plan usage-based
Per-ticket pricing
Contact Sales
Verified Jul 25, 2026 Official pricing page
Screenshot of Groove's pricing page showing its plans and prices
Their pricing page, captured Jul 25, 2026

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Per-ticket pricing

Contact Sales
  • Minimum monthly commitment
  • Minimum annual contract
  • Billing
  • Seat fees
  • AI usage
  • Unlimited agents
  • Unlimited seats
  • Shared inbox
  • Email, chat, and messaging
  • AI triage
  • AI replies
  • AI actions
  • Workflow automation
  • Smart escalations
  • Knowledge base
  • Analytics
  • API access
  • Onboarding
  • Premium support

AI Pricing Analysis

Pricing Model

Pure usage-based pricing at $1 per ticket — you're paying for support volume, not headcount. There's a hard floor of 250 tickets/month ($250/mo minimum) and an annual contract minimum of $3,000, so this isn't truly pay-as-you-go despite the per-ticket framing.

Tier Strategy

There's no tiered structure here — it's a single usage-based model, so the 'upgrade trigger' is just ticket volume growth. Teams that stay under ~250 tickets/month are essentially overpaying relative to their actual usage, while high-volume teams benefit from volume discounts.

Competitive Positioning

Groove is targeting mid-market support teams who are getting squeezed by per-seat tools like Zendesk or Freshdesk as their agent count grows. The unlimited seats angle is a direct shot at those competitors — if you have a large team with variable or part-time agents, this model can look very attractive.

Growth Lever

Expansion revenue is entirely ticket-volume driven — as your support operation scales, so does the bill. The volume discount structure gives Groove a natural retention hook for high-volume customers, but there's no feature gating or seat pressure pushing upgrades, which limits upsell levers beyond raw usage.

Groove Pricing FAQ

How much does Groove cost?
Pricing is custom — you'll need to talk to their sales team for a quote.
Is there a free plan?
No free plan. You'll need to commit to a paid plan to get started.
Can I try it before paying?
Not at the moment. There's no free trial or free plan listed on their pricing page.
How does the pricing work?
Pure usage-based pricing at $1 per ticket — you're paying for support volume, not headcount. There's a hard floor of 250 tickets/month ($250/mo minimum) and an annual contract minimum of $3,000, so this isn't truly pay-as-you-go despite the per-ticket framing.
Is there a discount for annual billing?
Volume discounts available for larger support teams.
Which plan makes sense for me?
There's no tiered structure here — it's a single usage-based model, so the 'upgrade trigger' is just ticket volume growth. Teams that stay under ~250 tickets/month are essentially overpaying relative to their actual usage, while high-volume teams benefit from volume discounts.

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Comparing Groove to something specific? Try Groove vs Botpress, Groove vs Chaport, or Groove vs Chatwoot.

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