Groove Pricing (2026)

Two separate meters running side by side: human seats are entirely free (no per-user fee, ever), while AI agent work is metered by outcome at $0.50 a pop with a $99/mo floor once trial ends. So you're not paying for headcount at all — you're paying for what the AI actually resolves.

From $0/mo 2 plans hybrid Free plan Free trial Best Groove alternatives →
The Helpdesk
$0/mo
The AI Agents
$0/mo
Verified Sep 19, 2026 Official pricing page

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Groove has changed its pricing 2 times since we started watching. Last change Sep 19, 2026.

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Screenshot of Groove's pricing page showing its plans and prices
Their pricing page, captured Sep 19, 2026

The Helpdesk

$0/mo
  • Shared inbox, ticketing, and live chat
  • Public and private help centers
  • Automations, SLAs, and workflows
  • All integrations, API, and webhooks
  • SSO, roles, 2FA, and audit logs

The AI Agents

$0/mo
  • A reply drafted and ready to send
  • An issue investigated across your systems
  • A conversation resolved end to end
  • A support signal caught before anyone asks
  • A record updated or action taken for you

Does Groove have a free plan?

Yes: the The Helpdesk plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $0/mo. Paid tiers also come with a free trial (14 days).

What the free plan includes

  • Shared inbox, ticketing, and live chat
  • Public and private help centers
  • Automations, SLAs, and workflows
  • All integrations, API, and webhooks
  • SSO, roles, 2FA, and audit logs

AI Pricing Analysis

Pricing Model

Two separate meters running side by side: human seats are entirely free (no per-user fee, ever), while AI agent work is metered by outcome at $0.50 a pop with a $99/mo floor once trial ends. So you're not paying for headcount at all — you're paying for what the AI actually resolves.

Tier Strategy

There isn't a traditional good/better/best ladder here — it's free helpdesk for any size team, then AI agents as a bolt-on that scales with resolution volume. The upgrade trigger isn't team growth, it's ticket volume: once AI is closing enough tickets to blow past the $99 minimum, you're paying for real usage, not a starter fee.

Competitive Positioning

Giving away the core helpdesk entirely is an aggressive land-grab against Zendesk and Freshdesk, who still charge per agent seat. They're clearly trying to win teams that are annoyed at paying per-seat for humans just to file tickets, then monetizing on the AI layer where the real value (and their real cost) sits.

Growth Lever

Growth comes purely from AI agent consumption, not seat expansion — the more conversations the AI resolves, the higher the bill climbs past that $99 floor. The 12-month fixed-rate quote option is the retention play, letting finance teams lock in predictable costs once usage is proven out.

Want the strategist's read on the live page? Read the AI teardown of Groove's pricing page →

Groove Pricing FAQ

How much does Groove cost?
Paid plans start at $0/mo. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "The Helpdesk" plan is free forever, not just a trial. You get shared inbox, ticketing, and live chat, public and private help centers, automations, slas, and workflows — plus 2 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days.
How does the pricing work?
Two separate meters running side by side: human seats are entirely free (no per-user fee, ever), while AI agent work is metered by outcome at $0.50 a pop with a $99/mo floor once trial ends. So you're not paying for headcount at all — you're paying for what the AI actually resolves.
Which plan makes sense for me?
There isn't a traditional good/better/best ladder here — it's free helpdesk for any size team, then AI agents as a bolt-on that scales with resolution volume. The upgrade trigger isn't team growth, it's ticket volume: once AI is closing enough tickets to blow past the $99 minimum, you're paying for real usage, not a starter fee.

More Support pricing

All Support pricing →

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