FullStory vs Matomo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Business
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Advanced
Popular- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Enterprise
- StoryAI Summaries
- Live Session Viewing
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Session Replay
- Tabbed Browsing
- Session Summary Notes
- Conversion Maps
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
- Funnels
- Page Flow Analysis
- User Segmentation
- Sentiment Signals
- User Trends
- Event Sequence
- Metrics
- Segment Health
- Tables
- Retention Analysis
- Journeys
- Metric Insights
- Watched Elements
- Conversion Analysis
- Co-Browsing
- Omnisearch
- Segment Alerts
- Event Filter
- Platform Filter
- Unlimited Spaces
- Templates
- User Filter
- Personal Workspace
- Metric Alerts
- Activation Quota
- Integrations
- Webhooks
- Data Export
- Consent API
- FS.Identity API
- Element API
- AI-Powered Fullcapture
- Private and Sensitive Data Excluded by Default
- Retroactive Data History
- Server Side Events Capture
- Data Layer Capture
- Data Quality Monitoring
- Data Studio
- Recommendations
- Multi-Organization Management
- Role-Based Access Control
- Sensitive Data Detection
- Configurable Form Privacy
- Persistent Data Encryption Using AES-256 Standards
- Restriction by IP
- Restriction by Location
- Restriction by User Agent
- Security Compliance
- SAML Single Sign-On (SSO)
Business
Popular- Hosted on our servers
- Cost of additional hits
- Easy to set up
- Choose where your data is stored
- Email Support
- Websites
- Team members
- Segments
- Goals
- Custom Dimensions
- Raw data retention
- Report data retention
- No data sampling
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label
- Heatmap & Session Recording
- A/B Testing
- Custom Reports
- Forms
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager
- Data Warehouse Connector
- SAML integration
- LDAP integration
- Custom Domain
- Fully customisable and extensible
Enterprise
- Hosted on our servers
- Easy to set up
- Choose where your data is stored
- Email Support, and Customer Success Manager
- Websites
- Team members
- Segments
- Goals
- Custom Dimensions
- Raw data retention
- Report data retention
- No data sampling
- Google Analytics data importer
- GDPR Manager
- API access
- Standard reports
- Activity Log
- WooCommerce Analytics
- Search Engine Keywords Performance
- Funnels
- Users Flow
- White Label
- Heatmap & Session Recording
- A/B Testing
- Custom Reports
- Forms
- Media Analytics
- Roll-Up Reporting
- Advertising Conversion Export
- Multi-Channel Conversion Attribution
- Cohorts
- Tag Manager
- Data Warehouse Connector
- SAML integration
- LDAP integration
- Custom Domain
- Fully customisable and extensible
Community
- Forum support
- Community plugins
- All base features
Team
- Email support (24/5, 12-hr response)
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
Business
Popular- Email support (24/5, 12-hr response)
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
- Cohorts
- Multi-channel Attribution
- Activity Log
- Roll-up Reporting
- Advertising Conversion Export
- White Label
Enterprise
- Dedicated Customer Success
- Priority Email Support (24/5, 12-hr response)
- Onboarding Consultation
- Chat support
- Custom Reports
- Funnels
- Users Flow
- Media Analytics
- Heatmaps & Session Recording
- Form Analytics
- Search Engine Keywords
- WooCommerce
- SEO Web Vitals
- Cohorts
- Multi-channel Attribution
- Activity Log
- Roll-up Reporting
- Advertising Conversion Export
- White Label
- A/B Testing
- SSO Authentication (SAML/LDAP)
- Crash Analytics
VIP
- Dedicated Customer Success
- Priority Email support (24/5, 6-hr response)
- Tailored onboarding with dedicated project manager
- Integration support consultations
- Chat support
- Custom configurations
- Custom Development
FullStory vs Matomo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. FullStory uses custom pricing, while Matomo goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. FullStory: FullStory positions as a premium analytics player — they're not trying to win on price, they're competing on data fidelity and DX Intelligence against Heap and Mixpanel. The all-custom pricing signals they're targeting mid-market and up, not scrappy startups. Matomo: Matomo positions as the privacy-first, GDPR-native alternative to Google Analytics — they're not trying to undercut Mixpanel or Amplitude on features, they're winning on data ownership and regulatory safety. Cloud entry pricing is competitive with mid-tier analytics tools, but On-Premise costs escalate fast, putting them closer to enterprise analytics spend than scrappy startup tooling.
Still deciding? See the best FullStory alternatives or the best Matomo alternatives, ranked with verified pricing.
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