Gelato vs AfterShip Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Gelato

$0/mo

Custom

Custom

$29/mo

$59/mo

Custom

Which one is cheaper?: One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?: Gelato has a free plan. AfterShip doesn't — you'll need to pay from day one.
How do they charge?: Different approach here. Gelato uses hybrid pricing, while AfterShip goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?: Depends on what you need. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise. AfterShip: AfterShip sits in the mid-market range for post-purchase tracking tools — not the cheapest (plenty of Shopify apps undercut them), but not enterprise-priced either. They're going after scaling DTC brands and mid-size retailers who've outgrown basic carrier emails but aren't ready to build custom tracking infrastructure.

Keep tabs on both.

We'll monitor pricing changes for Gelato and AfterShip and let you know when something moves.