Gelato vs Shippo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- No upfront fees
- No minimum orders
- Payment and currency options
- Multi-currency wallet
- Local taxes and VAT handling
Gelato+
- Personalization Studio
- AI tools
- Up to 33% off products year-round
- 20% off premium apparel brands
- Free shipping on premium apparel orders
Gelato Platinum
- Personalized pricing
- Price matching
- Free samples
Starter
- Best USPS, UPS, FedEx, and DHL Express discounts
- Unlimited store connections
- International shipping
- Automations
- Return labels
- Shipment tracking
- Reporting and analytics
- Email support
- 1 user login
- Connect your own carrier account (5cts/label)
- Up to 30 labels per month
Pro
- Estimated delivery dates powered by AI
- Connect your own carrier account (free)
- Branded tracking pages, notification emails, and packing slips
- Chat and phone support
- Up to 5 user logins
Premier
- Dedicated account manager
- 15+ user logins
- Unlimited shipments
Gelato vs Shippo FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise. Shippo: Shippo sits in the budget-to-mid tier of the shipping software space, competing directly with EasyPost and ShipStation on price accessibility — the free Starter plan is a deliberate wedge against both. They're not trying to win on premium positioning; they're trying to win on low friction entry and volume-based stickiness.
Still deciding? See the best Gelato alternatives or the best Shippo alternatives, ranked with verified pricing.
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