GoodData vs Amplitude Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Professional
- Analytics features and BI capabilities
- Full embedding functionality
- Multi-tenancy and branding
- Analytics Catalog
- IDE Extension
- React and Python SDK for Gen AI
- Amazon Redshift, Azure SQL, Databricks, Google BigQuery, Greenplum, Microsoft SQL Server, PostgreSQL, Snowflake, Synapse SQL, Vertica, and more
- Data blending across multiple sources
- Fully managed SaaS on AWS, Azure
- Single sign-on (SSO)
- Data centers include US, EU, Australia, Canada*, Singapore*, India*, Japan*, and Middle East* (*on demand)
- Unlimited number of self-service reports and dashboards
- Custom dashboard plugin extensions
- Custom themes and branding per customer
- Custom domain URL
- Localized display language
- Governed content publishing across tenants
- Smart Search for easy discovery
- Forecasting and Clustering capabilities
- Technical support
- Whitelabeling
- iFrame, Web Components, and APIs for embedding
- React SDK for building custom UIs
- Python SDK for backend management
- Semantic layer supporting reusable, resilient, and context-aware metrics
- Built-in multitenancy with hierarchical workspaces
- Declarative API for all metadata definitions
- Open-source metadata and lifecycle management tooling (coming soon)
- Environments
- SOC 2 certification
- GDPR, and ISO 27001 compliance
- Cache results
- FlexQuery storage
Enterprise
- Custom agents and Agent Builder
- Context Management and AI governance
- SLA support and dedicated customer success
- AI Assistant with 20+ Analytics Skills
- Dashboard Copilot
- Summarization Copilot
- Custom Agents
- Agent Builder
- Analytics Catalog
- AI Memory
- AI Knowledge
- Semantic Quality Agent
- Anomaly Detection
- Key Driver Analysis
- Forecasting
- Clustering
- AI Usage Analytics
- Observability
- BYOLLM
- MCP Server with 30+ Tools
- A2A Protocol
- IDE Extension
- React and Python SDK for Gen AI
- Amazon Redshift, Azure SQL, Databricks, Google BigQuery, Greenplum, Microsoft SQL Server, PostgreSQL, Snowflake, Synapse SQL, Vertica, and more
- Data blending across multiple sources
- Fully managed SaaS on AWS, Azure
- Single sign-on (SSO)
- Dedicated cluster
- Data centers include US, EU, Australia, Canada*, Singapore*, India*, Japan*, and Middle East* (*on demand)
- Multi-region deployment
- Self-hosted deployment
- Unlimited number of self-service reports and dashboards
- Custom dashboard plugin extensions
- Custom themes and branding per customer
- Custom domain URL
- Localized display language
- Governed content publishing across tenants
- Smart Search for easy discovery
- Forecasting and Clustering capabilities
- Technical support
- Dedicated customer success manager
- 99.5% guaranteed uptime SLA
- Onboarding support
- Whitelabeling
- iFrame, Web Components, and APIs for embedding
- React SDK for building custom UIs
- Python SDK for backend management
- Semantic layer supporting reusable, resilient, and context-aware metrics
- Built-in multitenancy with hierarchical workspaces
- Declarative API for all metadata definitions
- Open-source metadata and lifecycle management tooling (coming soon)
- Usage analytics
- Environments
- CI/CD — Data product management
- SOC 2 certification
- GDPR, and ISO 27001 compliance
- WCAG AA Accessibility
- SAML and multiple OIDC
- Audit log
- HIPAA
- FedRAMP
- Data blending across multiple sources
- FlexConnect functionality to build self-service connectors
- FlexConnect embedded connection logic
- Data embedding
- Ontology extraction
- Direct and Import modes
- Cache results
- FlexQuery storage
- Vector store
- Knowledge graphs
Free
- AI Agents and MCP
- Basic Product Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
GoodData vs Amplitude FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Amplitude has a free plan. GoodData doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. GoodData uses custom pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. GoodData: Full custom pricing with no free tier or trial puts them squarely in the premium, sales-led segment — they're not competing on accessibility or self-serve. They're going after mid-market and enterprise buyers who are already committed to embedded analytics as a strategic investment, competing with the likes of Sisense and Qlik rather than Metabase or Looker Studio. Amplitude: They're threading the needle between Mixpanel (comparable usage-based model) and more expensive enterprise BI tools — not the cheapest option in product analytics, but the startup discount program signals they're actively trying to win early-stage companies before Mixpanel or PostHog does. The $0 Plus entry point is a direct shot at lowering the barrier to land in growing teams.
Keep tabs on both.
We'll monitor pricing changes for GoodData and Amplitude and let you know when something moves.