GoodData vs Amplitude Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Professional
- Analytics features and BI capabilities
- Full embedding functionality
- Multi-tenancy and branding
Enterprise
- Custom agents and Agent Builder
- Context Management and AI governance
- SLA support and dedicated customer success
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
GoodData vs Amplitude FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Amplitude has a free plan. GoodData doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. GoodData uses custom pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. GoodData: With zero public pricing and no free trial, GoodData positions itself as an enterprise-grade, sales-led platform rather than a self-serve tool competing on price. They're chasing mid-market to large companies embedding analytics into their own products, not startups comparison-shopping against Metabase or Looker Studio. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats.
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