Hightouch vs Starburst Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Hightouch Starburst
Starts at Custom Custom
Number of plans 3 4
Free plan
Free trial
Pricing model usage-based usage-based

Agentic Marketing Platform

Custom
  • Pre-set amount of monthly personalized actions
  • Integrations with any marketing platform
  • Enterprise security
  • Observability features

Composable CDP

Custom
  • Unlimited user seats
  • Premium extensions
  • Advanced observability
  • Enterprise security
  • Advanced access management
  • Dedicated expert support
  • Custom SLAs
  • Data Agents

Basic Reverse ETL

$0/mo
  • Up to 2 active syncs
  • Unlimited destination count
  • Unlimited user seats

Free

$0/mo
  • Create and run up to 3 clusters
  • Access to standard cluster execution mode for ad hoc queries

Pro

Custom
  • Flexible cluster execution modes
  • Streaming Ingest
  • Advanced cluster management

Enterprise

Popular
Custom
  • Advanced autoscaling features
  • Fine-grained access controls (ABAC, SCIM)
  • AWS PrivateLink for data sources
  • Early access to features (Private Preview)
  • AIDA (token usage billed separately)

Mission-Critical

Custom
  • Elite support and ticketing
  • Advanced governance integrations
  • Lakehouse security and compliance tools
  • Highest uptime guarantees
  • AIDA (token usage billed separately)

Hightouch vs Starburst FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Hightouch: Hightouch is positioning as the premium, warehouse-native alternative to legacy CDPs like Segment or mParticle — they're not competing on price, they're competing on architecture. The free tier undercuts traditional CDPs on entry cost, but the custom pricing on upper tiers signals they're hunting mid-market and enterprise deals where ACV justifies a sales motion. Starburst: Starburst isn't fighting on sticker price — the credit cost actually increases as you climb tiers, which is unusual and signals they're positioning as a premium, enterprise-grade Trino distribution rather than a budget query engine. They're chasing large data teams already committed to a multi-cloud or lakehouse strategy who'll pay more for reliability and support rather than startups hunting for the cheapest compute.

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