Hootsuite vs Shield Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Hootsuite Shield
Starts at $99/mo Custom
Number of plans 4 0
Free plan
Free trial
Pricing model per-seat N/A

Standard

$99/mo
  • Schedule unlimited social posts*
  • Generate posts and images with AI
  • Respond to messages from one inbox
  • Monitor your brand and competitors
  • Social accounts
  • User seats
  • Departmental organization
  • Notification management

Professional

Popular
$199/mo
  • Manage unlimited social accounts
  • Automate inbox replies and workflows
  • Forecast social trends up to 90 days ahead
  • Build custom performance reports
  • Social accounts
  • User seats
  • Departmental organization
  • Notification management

Advanced

$399/mo
  • Review and approve content with your team
  • Assign and auto-route messages to the right team members
  • Coordinate content and customer care
  • Measure team performance and efficiency
  • Social accounts
  • User seats
  • Departmental organization
  • Notification management

Enterprise

Custom
  • Prove the impact of social with advanced analytics
  • Uncover trends across social, digital, and AI with advanced listening
  • Secure access with single sign-on (SSO)
  • Stay compliant with custom compliance solutions
  • Social accounts
  • User seats
  • Departmental organization
  • Notification management

Hootsuite vs Shield FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But Hootsuite offers a free trial.
How do they charge?
Check each product's pricing page for the latest details on how billing works.
Which one is a better deal?
Depends on what you need. Hootsuite: At $99-$399/mo Hootsuite sits mid-to-premium in the social management space — pricier than scrappy tools like Buffer but cheaper than enterprise suites like Sprinklr. They're chasing established marketing teams who want a trusted name over startups hunting for the cheapest scheduler.

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