Hootsuite Pricing (2026)

Straight per-seat pricing stacked on top of per-tier feature gates — you're paying both for the number of people logging in and for which capabilities those people can access. That double-dip means a 5-person team on Advanced pays way more than a 5-person team on Standard, even with identical headcount.

From $99/mo 4 plans per-seat Free trial Best Hootsuite alternatives → Hootsuite's competitors →
Standard
$99/mo per seat
Professional Popular
$199/mo per seat
Advanced
$399/mo per seat
Enterprise
Contact Sales
Verified Oct 05, 2026 Official pricing page
Screenshot of Hootsuite's pricing page showing its plans and prices
Their pricing page, captured Oct 05, 2026

Stop checking your competitors manually.

Outmano watches your competitors' pricing, features, roadmaps and reviews. Every Monday, you get one brief on what changed.

Try Outmano free »

14-day free trial

Standard

$99/mo per seat
  • Schedule unlimited social posts*
  • Generate posts and images with AI
  • Respond to messages from one inbox
  • Monitor your brand and competitors
  • Purchase as many user seats as you need
  • Social accounts
  • User seats

Professional

Popular
$199/mo per seat
  • Manage unlimited social accounts
  • Automate inbox replies and workflows
  • Forecast social trends up to 90 days ahead
  • Build custom performance reports
  • Social accounts
  • User seats

Advanced

$399/mo per seat
  • Review and approve content with your team
  • Assign and auto-route messages to the right team members
  • Coordinate content and customer care
  • Measure team performance and efficiency
  • Social accounts
  • User seats

Enterprise

Contact Sales
  • Prove the impact of social with advanced analytics
  • Uncover trends across social, digital, and AI with advanced listening
  • Secure access with single sign-on (SSO)
  • Stay compliant with custom compliance solutions
  • Social accounts
  • User seats
  • Departmental organization
  • Notification management

Does Hootsuite have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 14 days, with no credit card required, and paid plans start at $99/mo.

Want free? Buffer, Iconosquare, and Metricool have free plans: see all Hootsuite alternatives →

AI Pricing Analysis

Pricing Model

Straight per-seat pricing stacked on top of per-tier feature gates — you're paying both for the number of people logging in and for which capabilities those people can access. That double-dip means a 5-person team on Advanced pays way more than a 5-person team on Standard, even with identical headcount.

Tier Strategy

Standard is really a solo-operator or tiny-team plan given its seat caps, while Professional and Advanced start adding the collaboration tooling (approval workflows, more social sets, team assignments) that agencies and growing marketing teams need. The jump to Enterprise happens when compliance, custom reporting, or SSO become non-negotiable — at that point custom pricing is really a sales-qualification filter as much as a pricing tier.

Competitive Positioning

At $99 entry, Hootsuite sits mid-to-premium compared to scrappier tools like Buffer or Later, and it's leaning on brand trust and enterprise features to justify that gap. They're not fighting for the cheapest-tool-wins crowd — they're chasing mid-market and enterprise teams who'll pay for governance and scale, not just scheduling.

Growth Lever

Seats are the blunt-force lever, but the real expansion driver is workflow complexity — approval chains, social account limits, and advanced analytics are what push teams from Professional to Advanced. No free plan and tight trial posting limits also mean the product pushes you toward a paid decision fast, with little room to live comfortably on a lower tier as a team scales.

Want the strategist's read on the live page? Read the AI teardown of Hootsuite's pricing page →

Hootsuite Pricing FAQ

How much does Hootsuite cost?
Paid plans start at $99/mo, going up to $399/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
Straight per-seat pricing stacked on top of per-tier feature gates — you're paying both for the number of people logging in and for which capabilities those people can access. That double-dip means a 5-person team on Advanced pays way more than a 5-person team on Standard, even with identical headcount.
Which plan makes sense for me?
Standard is really a solo-operator or tiny-team plan given its seat caps, while Professional and Advanced start adding the collaboration tooling (approval workflows, more social sets, team assignments) that agencies and growing marketing teams need. The jump to Enterprise happens when compliance, custom reporting, or SSO become non-negotiable — at that point custom pricing is really a sales-qualification filter as much as a pricing tier.

More Social Media pricing

All Social Media pricing →

Comparing Hootsuite to something specific? Try Hootsuite vs Agorapulse, Hootsuite vs Awario, or Hootsuite vs Brand24. Or see the best Hootsuite alternatives, ranked.

Set it up once. Get a plan every week.

Add the competitors you care about. Outmano keeps watching them, so you can stop checking their sites.

Try Outmano free »

14-day free trial