Iconosquare Pricing (2026)

It's a hybrid model where the core lever is social profile count, not seats — the $39/$79/$139 tiers are all priced at a 5-profile baseline, and dragging that slider up recalculates the bill in real time. So you're really paying for how many accounts you're managing, layered on top of feature tiers.

From $39/mo 5 plans hybrid Free plan Free trial Best Iconosquare alternatives → Iconosquare's competitors →
Free
$0/mo
Launch
$39/mo
Scale Popular
$79/mo
Excel
$139/mo
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Verified Aug 23, 2026 Official pricing page
Screenshot of Iconosquare's pricing page showing its plans and prices
Their pricing page, captured Aug 23, 2026

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Free

$0/mo
  • 2 social profiles
  • 1 user only
  • 10 posts per month per profile
  • Basic analytics
  • Limited reporting
  • Mobile App

Launch

$39/mo
  • 5 social profiles
  • 1 user
  • 100 posts per month
  • Email support
  • Track your performance with standard analytics and reports backed by 1 year of data retention.
  • Publish at the perfect moment with best time to post suggestions.
  • Create faster with AI-powered caption writing and content ideation tools.

Scale

Popular
$79/mo
  • 5 social profiles
  • 3 users
  • Unlimited posts
  • 1 group
  • Chat & Email support
  • Measure campaign performance and discover what drives results, backed by 2 years of data retention.
  • Maximize ROI with clear insights on promoted post performance.
  • Listen to what matters with competitors, hashtag, and mentions tracking.
  • Collaborate seamlessly with custom content approval workflows.
  • Manage all your social interactions, including DMs, in one inbox.

Excel

$139/mo
  • 5 social profiles
  • 6 users
  • Unlimited posts
  • Unlimited groups
  • Get access to your own dedicated CSM, with:
  • Personalized onboarding, ongoing training & priority support
  • Deliver professional insights with customized and white-label reporting.
  • Benchmark against unlimited competitors.
  • Access unlimited data retention.
  • Integrate seamlessly with your existing tools through API access.

Build your plan with us

Contact Sales
  • 20 to ∞ social profiles
  • 1 to ∞ users
  • Unlimited posts
  • Unlimited groups
  • Tailored to your specific needs
  • Get access to your own dedicated CSM, with:
  • Personalized onboarding, ongoing training & priority support
  • Flexible options to manage as many social profiles as you need.
  • Effortless scalability with a custom plan that grows with you.
  • Purpose-built for agencies, multi-location businesses, and individuals managing large social media portfolios.

Does Iconosquare have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $39/mo. Paid tiers also come with a free trial (14 days), no credit card required.

What the free plan includes

  • 2 social profiles
  • 1 user only
  • 10 posts per month per profile
  • Basic analytics
  • Limited reporting
  • Mobile App

AI Pricing Analysis

Pricing Model

It's a hybrid model where the core lever is social profile count, not seats — the $39/$79/$139 tiers are all priced at a 5-profile baseline, and dragging that slider up recalculates the bill in real time. So you're really paying for how many accounts you're managing, layered on top of feature tiers.

Tier Strategy

Launch fits a solo social manager or small brand running basic scheduling and reporting; Scale is built for agencies or marketing teams juggling multiple clients or brands who need deeper analytics and collaboration; Excel targets teams that need the full reporting suite and higher profile counts. The upgrade trigger is usually hitting the profile ceiling before it's a feature gap — you add a client account and suddenly you're bumped into the next tier's pricing.

Competitive Positioning

Iconosquare sits mid-market — not a budget tool like Buffer's cheapest plans, but well under the enterprise sprawl of Sprout Social or Hootsuite's top tiers. They're courting agencies and mid-size brands who want Sprout-level analytics without the enterprise sales cycle or price tag.

Growth Lever

The paywall gates both profile count and analytics depth (competitive benchmarking, custom reports, deeper Instagram/TikTok data live in Excel), so expansion revenue comes from two directions at once: adding more social accounts and needing richer reporting as a team scales its social presence. The Custom plan exists purely to capture agencies whose profile counts blow past the standard slider range.

Want the strategist's read on the live page? Read the AI teardown of Iconosquare's pricing page →

Iconosquare Pricing FAQ

How much does Iconosquare cost?
Paid plans start at $39/mo, going up to $139/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 2 social profiles, 1 user only, 10 posts per month per profile — plus 3 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
How does the pricing work?
It's a hybrid model where the core lever is social profile count, not seats — the $39/$79/$139 tiers are all priced at a 5-profile baseline, and dragging that slider up recalculates the bill in real time. So you're really paying for how many accounts you're managing, layered on top of feature tiers.
Is there a discount for annual billing?
2 months free with annual billing.
Which plan makes sense for me?
Launch fits a solo social manager or small brand running basic scheduling and reporting; Scale is built for agencies or marketing teams juggling multiple clients or brands who need deeper analytics and collaboration; Excel targets teams that need the full reporting suite and higher profile counts. The upgrade trigger is usually hitting the profile ceiling before it's a feature gap — you add a client account and suddenly you're bumped into the next tier's pricing.

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Comparing Iconosquare to something specific? Try Iconosquare vs Agorapulse, Iconosquare vs Awario, or Iconosquare vs Brand24. Or see the best Iconosquare alternatives, ranked.

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