Social Media Software Pricing (2026)
What 18 social media tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Aug 17, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Social Media pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Buffer | $5/mo | 3 | Yes | Yes |
| Publer | $5/mo | 4 | Yes | Yes |
| Typefully | $8/mo | 4 | Yes | No |
| Zoho Social | $10/mo | 6 | Yes | Yes |
| Later | $18/mo | 3 | No | Yes |
| ContentStudio | $19/mo | 4 | No | Yes |
| Metricool | $20/mo | 4 | Yes | No |
| SocialBee | $29/mo | 6 | No | Yes |
| Planable | $33/mo | 3 | No | Yes |
| Sendible | $35/mo | 5 | No | Yes |
| Iconosquare | $39/mo | 5 | Yes | Yes |
| Taplio | $39/mo | 3 | No | Yes |
| Awario | $49/mo | 3 | No | Yes |
| Loomly | $65/mo | 3 | No | Yes |
| Agorapulse | $99/mo | 4 | No | Yes |
| Hootsuite | $99/mo | 4 | No | Yes |
| Sprout Social | $99/mo | 5 | No | Yes |
| Brand24 | $249/mo | 5 | No | Yes |
Every social media tool we track, cheapest first
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Buffer
Social media scheduling and analytics.
Buffer undercuts Hootsuite and Sprout Social by a wide margin on sticker price, positioning itself as the affordable, indie-friendly tool for small teams and solopreneurs rather than enterprise marketing departments. The per-channel model can sneakily push costs up for agencies juggling dozens of accounts, but the entry price still reads as budget-friendly next to bigger suite players.
Plans: Free $0/mo · Essentials $5/mo · Team $10/mo
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Publer
Your social media superhero.
Publer is firmly in the budget-to-mid tier, undercutting tools like Buffer and Hootsuite on base price while still offering a credible feature set. They're going after cost-conscious SMBs and freelancers who've outgrown free tools but can't justify $50–$100/mo for a scheduling platform.
Plans: Free $0/mo per seat · Professional $5/mo per seat · Business $10/mo per seat · Enterprise Contact Sales
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Typefully
Write and grow on X and LinkedIn.
At $8-18/mo, Typefully undercuts most social scheduling suites like Buffer or Hootsuite, positioning itself as the lean, writer-first alternative for people who care more about drafting great threads than managing ten platforms from one dashboard.
Plans: Free $0/mo · Pro $8/mo · Business $18/mo · Enterprise Contact Sales
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Zoho Social
Social media management from Zoho.
At $10–$40/mo for SMB tiers, Zoho Social is firmly in the budget-to-mid-market lane, undercutting tools like Sprout Social and Hootsuite significantly. They're going after cost-conscious teams and agencies who want capable tooling without enterprise pricing — classic Zoho playbook.
Plans: FREE $0/mo · STANDARD $10/mo · PROFESSIONAL $30/mo · PREMIUM $40/mo · Agency $230/mo · Agency Plus $330/mo
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Later
Scheduling for visual-first platforms.
At $18.75-$82.50/mo, Later sits in the affordable-to-mid range for social scheduling tools, clearly undercutting enterprise-y platforms like Sprout Social while still charging more than bare-bones schedulers. They're going after small businesses and growing marketing teams who've outgrown free tools but don't need a full social suite.
Plans: Starter $18/mo per seat · Growth $37/mo per seat · Scale $82/mo per seat
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ContentStudio
Content marketing and social suite.
At $19 entry and $99 for the unlimited-ish tier, ContentStudio undercuts heavyweights like Sprout Social and Hootsuite by a wide margin, positioning itself as the value pick for agencies and small teams who want enterprise-ish features without enterprise pricing. It's clearly gunning for budget-conscious agencies and SMBs who've been priced out of the bigger platforms.
Plans: Standard $19/mo · Advanced $49/mo · Agency Unlimited $99/mo · Enterprise Contact Sales
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Metricool
Analyze and grow your social presence.
Metricool sits firmly in the affordable-to-mid-tier bracket compared to Hootsuite or Sprout Social, which often start north of $99/month for comparable brand counts. They're clearly courting freelancers, small agencies, and budget-conscious marketing teams who want Buffer-level pricing but with more brands-per-dollar flexibility.
Plans: Free $0/mo · Starter $20/mo · Advanced $53/mo · Custom Contact Sales
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SocialBee
AI-assisted social scheduling.
They're priced below Buffer and Hootsuite at the entry level but position themselves as more feature-rich than the bare-bones cheap tools — squarely targeting the mid-market. The agency tier pricing up to $449/mo signals they're not shy about competing for SMB agency budgets.
Plans: Bootstrap $29/mo · Accelerate $49/mo · Pro $99/mo · Pro50 $179/mo · Pro100 $329/mo · Pro150 $449/mo
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Planable
Social content approval workflow.
At $33-49/mo, Planable sits in the mid-market, undercutting heavyweights like Sprout Social or Hootsuite Team plans that often start north of $100/mo per user. They're clearly courting small-to-mid agencies and marketing teams who want collaboration polish without enterprise-level spend.
Plans: Basic $33/mo · Pro $49/mo · Enterprise Contact Sales
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Sendible
Social media tool for agencies.
Sendible sits in the mid-market agency tier, priced above budget tools like Buffer but well below enterprise platforms like Sprinklr or Khoros. They're clearly hunting boutique and mid-size agencies who need client management features without enterprise-level spend.
Plans: Core $35/mo · Plus $99/mo · Premium $199/mo · Elite $299/mo · Enterprise $750/mo
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Iconosquare
Social analytics and scheduling.
This sits mid-market — not a budget tool like Buffer's cheapest plans, but well below premium enterprise suites like Sprout Social or Khoros. They're clearly courting growing agencies and mid-size brands who've outgrown free tools but don't need enterprise-grade complexity or price tags.
Plans: Free $0/mo · Launch $39/mo · Scale $79/mo · Excel $139/mo · Build your plan with us Contact Sales
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Taplio
LinkedIn growth with AI.
Taplio sits mid-to-premium in the LinkedIn tools space — pricier than bare-bones schedulers but cheaper than full-blown social suites like Sprout or Hootsuite. They're chasing individual creators and personal-brand builders who'll pay a premium specifically for LinkedIn growth, not generalist marketers.
Plans: Starter $39/mo · Growth $69/mo · Pro $199/mo
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Awario
Social listening for every brand.
Awario sits in the mid-market lane — pricier than bare-bones mention trackers but nowhere near what Brandwatch or Sprinklr charge, so it's aimed at SMBs and agencies who want real social listening without enterprise procurement headaches. The jump from $149 to $399 (or a custom quote) signals they're still chasing bigger accounts without fully committing to enterprise-grade pricing complexity.
Plans: Starter $49/mo · Pro $149/mo · Enterprise $399/mo
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Loomly
Brand success platform for social.
At $65-332/mo, Loomly sits mid-to-premium compared to scrappier tools like Buffer or Later, but it's cheaper than heavyweight enterprise suites like Sprout Social or Hootsuite's top tiers. They're clearly chasing agencies and mid-market teams who want enterprise-ish collaboration features without paying enterprise prices — yet.
Plans: Starter $65/mo · Beyond $332/mo · Enterprise Contact Sales
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Agorapulse
Social media management for teams.
Agorapulse sits in the mid-to-upper range of social media management tools — pricier than bare-bones schedulers like Buffer but generally cheaper than enterprise suites like Sprout Social at comparable seat counts. They're chasing agencies and mid-market marketing teams who want Sprout-level features without the Sprout-level invoice.
Plans: Standard $99/mo per seat · Professional $149/mo per seat · Advanced $199/mo per seat · Custom Contact Sales
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Hootsuite
Social media management platform.
Hootsuite sits firmly in premium territory compared to scrappier tools like Buffer or Later — this is priced for mid-market and enterprise marketing teams, not solo creators or small businesses testing the waters. They're competing for budget-holding teams who need robust workflow and approval features, not price-sensitive freelancers.
Plans: Standard $99/mo per seat · Professional $199/mo per seat · Advanced $399/mo per seat · Enterprise Contact Sales
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Sprout Social
Social management and analytics.
Sprout sits firmly in the premium tier of social media management tools — starting at $99/seat is already above what tools like Buffer or Later charge, and by the time you hit Advanced at $399/seat you're competing with the likes of Sprinklr for enterprise budgets. They're not chasing price-sensitive solopreneurs; they're going after mid-market and enterprise teams who'll pay for polish and support.
Plans: Essentials $99/mo per seat · Standard $199/mo per seat · Professional $299/mo per seat · Advanced $399/mo per seat · Enterprise Contact Sales
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Brand24
AI-powered brand monitoring.
This is a premium-tier social listening tool — $249/mo as the entry price is well above tools like Mention or Awario, putting Brand24 in competition with heavier-duty platforms like Brandwatch or Sprinklr rather than budget monitoring apps. They're clearly chasing agencies and mid-market teams who need depth, not solopreneurs comparison-shopping on price.
Plans: Individual $249/mo · Team $349/mo · Pro $499/mo · Business $699/mo · Enterprise $1499/mo
Social Media Software Pricing FAQ
- How much does social media software cost?
- Entry prices run from $5/mo (Buffer) to $249/mo (Brand24), with a median entry price of $34/mo across the 18 priced products we track.
- What is the cheapest social media software?
- Buffer has the lowest entry price of the social media software we track, at $5/mo. Publer ($5/mo) and Typefully ($8/mo) are next. Buffer and Publer are free to start on.
- Is there free social media software?
- Yes — Buffer, Publer, Typefully and 3 more offer a free plan.
- How is social media software usually priced?
- 8 of the 18 social media tools we track use hybrid pricing, against 5 on per seat and 5 on flat rate.