Social Media Software Pricing (2026)
What 18 social media tools actually charge, taken from their own pricing pages and re-checked as they change. Cheapest first.
Pricing verified Oct 05, 2026
Prices here change. You'll hear about it.
Outmano watches pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Social Media pricing at a glance
| Product | Entry price | Plans | Free plan | Free trial |
|---|---|---|---|---|
| Buffer | $5/mo | 3 | Yes | Yes |
| Publer | $5/mo | 4 | Yes | Yes |
| Typefully | $8/mo | 4 | Yes | No |
| Iconosquare | $10/mo | 5 | Yes | Yes |
| Zoho Social | $10/mo | 6 | Yes | Yes |
| Later | $18/mo | 3 | No | Yes |
| ContentStudio | $19/mo | 4 | No | Yes |
| Metricool | $25/mo | 4 | Yes | No |
| SocialBee | $29/mo | 3 | No | Yes |
| Planable | $33/mo | 3 | No | Yes |
| Sendible | $35/mo | 5 | No | Yes |
| Taplio | $39/mo | 3 | No | Yes |
| Awario | $49/mo | 3 | No | Yes |
| Loomly | $65/mo | 3 | No | Yes |
| Agorapulse | $99/mo | 4 | No | Yes |
| Hootsuite | $99/mo | 4 | No | Yes |
| Sprout Social | $99/mo | 5 | No | Yes |
| Brand24 | $249/mo | 5 | No | Yes |
Every social media tool we track, cheapest first
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Buffer
Social media scheduling and analytics.
At $5-10 per channel per month, Buffer undercuts Hootsuite and Sprout Social by a wide margin, positioning itself as the budget-friendly entry point for social media management. They're clearly chasing solopreneurs and small businesses who got quoted enterprise prices elsewhere and bounced.
Plans: Free $0/mo per seat · Essentials $5/mo per seat · Team $10/mo per seat
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Publer
Your social media superhero.
At $5-$10/mo base pricing, Publer is aggressively positioned as the budget option against Hootsuite, Sprout Social, and Buffer, all of which start much higher. They're clearly hunting solopreneurs, agencies, and small businesses who feel priced out of the bigger platforms but still want multi-account management.
Plans: Free $0/mo per seat · Professional $5/mo per seat · business $10/mo per seat · Enterprise Contact Sales
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Typefully
Write and grow on X and LinkedIn.
Typefully sits mid-pack — pricier than bare-bones schedulers but cheaper than full social suites like Sprout or Hootsuite. They're clearly chasing indie creators and small teams who want a slicker writing experience without paying enterprise-tool prices.
Plans: Free $0/mo · Creator $8/mo · Business $18/mo · Enterprise Contact Sales
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Iconosquare
Social analytics and scheduling.
At $10-79/mo for the core tiers, Iconosquare sits in the affordable-to-mid range of the social analytics category — cheaper than enterprise suites like Sprout Social or Khoros, but priced above bare-bones scheduling tools. They're clearly chasing SMBs and boutique agencies who want real analytics without paying enterprise rates.
Plans: Free $0/mo · Starter $10/mo · Launch $39/mo · Scale $79/mo · Custom $139/mo
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Zoho Social
Social media management from Zoho.
Zoho Social undercuts most established social media management tools like Sprout Social or Hootsuite at the low end, making it the budget-friendly pick for SMBs who want core scheduling and monitoring without enterprise pricing. But the Agency tiers at $230-330/mo show they're also chasing agency budgets, competing more directly with pricier platforms once you're managing multiple client accounts.
Plans: FREE $0/mo · STANDARD $10/mo · PROFESSIONAL $30/mo · PREMIUM $40/mo · Agency $230/mo · Agency Plus $330/mo
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Later
Scheduling for visual-first platforms.
Later sits in the low-to-mid range of the social media management category — cheaper than heavyweights like Sprout Social or Hootsuite's higher tiers, but not dirt cheap given the add-on costs stack up fast. They're clearly courting small businesses and solo marketers who want an affordable entry point but will pay more as they scale accounts and team members.
Plans: Starter $18/mo · Growth $37/mo · Scale $82/mo
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ContentStudio
Content marketing and social suite.
At $19 entry and $99 for its top named tier, ContentStudio sits in the low-to-mid range compared to bigger social suites like Sprout Social or Hootsuite, which routinely start north of $99. They're clearly courting budget-conscious agencies and small teams who want agency-grade features (white-label, listening) without agency-grade pricing.
Plans: Standard $19/mo · Advanced $49/mo · Agency Unlimited $99/mo · Enterprise Contact Sales
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Metricool
Analyze and grow your social presence.
Metricool undercuts Sprout Social and Hootsuite badly on price while still offering multi-brand management, making it the value pick for agencies and freelancers who'd otherwise get priced out of enterprise-grade tools. It's not chasing enterprise logos with the Advanced tier — Custom pricing exists mostly to capture bigger agencies before they walk to a pricier competitor.
Plans: Free $0/mo · Starter $25/mo · Advanced $67/mo · Custom Contact Sales
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SocialBee
AI-assisted social scheduling.
At $29-$99/mo, SocialBee sits squarely in the affordable-to-mid-market band, undercutting heavyweights like Sprout Social or Hootsuite by a wide margin while still offering enough depth to compete for small agencies. They're clearly chasing solopreneurs and small teams who got priced out of the enterprise tools, then using the separate Agency tier to quietly go after multi-client shops without cluttering the main pricing page.
Plans: Bootstrap $29/mo · Accelerate $49/mo · Pro $99/mo
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Planable
Social content approval workflow.
At $33-49/mo, Planable sits mid-pack — pricier than bare-bones scheduling tools but cheaper than full-suite platforms like Sprout Social or Hootsuite's upper tiers. They're clearly courting agencies and content teams who care more about visual content approval and client collaboration than deep analytics or ad management.
Plans: Basic $33/mo · Pro $49/mo · Enterprise Contact Sales
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Sendible
Social media tool for agencies.
Sendible sits in the mid-market lane of social media management tools — pricier than bare-bones schedulers like Buffer at the entry point, but well under enterprise suites like Sprout Social or Hootsuite's top tiers. They're clearly courting agencies that outgrew consumer-grade tools but aren't ready for enterprise contract pricing and procurement cycles.
Plans: Core $35/mo · Plus $99/mo · Premium $199/mo · Elite $299/mo · Enterprise $750/mo
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Taplio
LinkedIn growth with AI.
Sits mid-to-premium in the LinkedIn growth tool space — pricier than bare-bones schedulers but justified by the AI content and analytics stack bundled in. They're chasing serious personal-brand builders and B2B marketers who see LinkedIn as a revenue channel, not casual users just wanting to schedule a few posts.
Plans: Starter $39/mo · Growth $69/mo · Pro $199/mo
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Awario
Social listening for every brand.
Awario sits in the mid-market lane — pricier than bare-bones mention trackers but way cheaper than enterprise suites like Brandwatch or Sprinklr. It's clearly courting small-to-mid marketing teams who want social listening depth without paying enterprise-software prices.
Plans: Starter $49/mo · Pro $149/mo · Enterprise $399/mo
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Loomly
Brand success platform for social.
At $65/mo entry and $332/mo for the mid-tier, Loomly sits in the mid-to-premium range compared to scrappier tools like Buffer, positioning itself closer to Sprout Social's territory but still undercutting it. They're chasing agencies and growing marketing teams who need real collaboration and approval features, not just solo creators posting on a budget.
Plans: Starter $65/mo · Beyond $332/mo · Enterprise Contact Sales
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Agorapulse
Social media management for teams.
This sits mid-to-upper market compared to scrappier tools like Buffer or Later, but it's still cheaper than enterprise suites like Sprout Social or Hootsuite's top tiers. They're clearly chasing agencies and mid-sized marketing teams who need more than a scheduling tool but aren't ready to pay enterprise prices.
Plans: Standard $99/mo per seat · Professional $149/mo per seat · Advanced $199/mo per seat · Custom Contact Sales
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Hootsuite
Social media management platform.
At $99 entry, Hootsuite sits mid-to-premium compared to scrappier tools like Buffer or Later, and it's leaning on brand trust and enterprise features to justify that gap. They're not fighting for the cheapest-tool-wins crowd — they're chasing mid-market and enterprise teams who'll pay for governance and scale, not just scheduling.
Plans: Standard $99/mo per seat · Professional $199/mo per seat · Advanced $399/mo per seat · Enterprise Contact Sales
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Sprout Social
Social management and analytics.
Sprout sits firmly in premium territory — its $99 entry tier is already priced above where tools like Buffer or Later start, and by Advanced it's competing with Sprinklr and Khoros territory. They're not chasing budget-conscious solopreneurs; they're winning mid-market and enterprise teams who'll pay for polish, support, and a clean UI over raw feature count.
Plans: Essentials $99/mo per seat · Standard $199/mo per seat · Professional $299/mo per seat · Advanced $399/mo per seat · Enterprise Contact Sales
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Brand24
AI-powered brand monitoring.
At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar.
Plans: Individual $249/mo · Team $349/mo · Pro $499/mo · Business $699/mo · Enterprise $1499/mo
Social Media Software Pricing FAQ
- How much does social media software cost?
- Entry prices run from $5/mo (Buffer) to $249/mo (Brand24), with a median entry price of $31/mo across the 18 priced products we track.
- What is the cheapest social media software?
- Buffer has the lowest entry price of the social media software we track, at $5/mo. Publer ($5/mo) and Typefully ($8/mo) are next. Buffer and Publer are free to start on.
- Is there free social media software?
- Yes — Buffer, Publer, Typefully and 3 more offer a free plan.
- How is social media software usually priced?
- 9 of the 18 social media tools we track use hybrid pricing, against 5 on per seat and 4 on flat rate.