Later Pricing (2026)

Straight per-seat pricing, so the cost scales with headcount, not usage or posting volume — you're paying for how many people need login access, not how much content you're publishing. That 25% annual discount plus the 3-months-free deal suggests they're pushing hard for annual commits to lock in cash flow early.

From $18/mo 3 plans per-seat Free trial Best Later alternatives → Later's competitors →
Starter
$18/mo per seat
Growth Popular
$37/mo per seat
Scale
$82/mo per seat
Verified Aug 24, 2026 Official pricing page
Screenshot of Later's pricing page showing its plans and prices
Their pricing page, captured Aug 24, 2026

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Starter

$18/mo per seat
  • Instagram, Facebook, & TikTok Best Time to Post (New)
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support

Growth

Popular
$37/mo per seat
  • Multi-profile Best Times to Post (New)
  • Smart Scheduling with Future Trends (New)
  • Internal & External collaboration and approvals
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions

Scale

$82/mo per seat
  • Custom analytics
  • Competitive benchmarking
  • Future industry insights
  • Brand Health (New)
  • Brand Mentions (New)
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support

Does Later have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 14 days, and paid plans start at $18/mo.

Want free? Buffer, Iconosquare, and Metricool have free plans: see all Later alternatives →

AI Pricing Analysis

Pricing Model

Straight per-seat pricing, so the cost scales with headcount, not usage or posting volume — you're paying for how many people need login access, not how much content you're publishing. That 25% annual discount plus the 3-months-free deal suggests they're pushing hard for annual commits to lock in cash flow early.

Tier Strategy

Starter's clearly built for a solo social media manager or a very small team just testing the waters — no add-ons available, so it's a fixed box. Growth and Scale open up add-on flexibility (extra Social Sets, seats, AI credits), which means the real upgrade trigger isn't seat count alone — it's the moment a team needs more accounts connected or more AI-assisted output than the base tier allows.

Competitive Positioning

At $18.75-$82.50/mo, Later sits in the affordable-to-mid range for social scheduling tools, clearly undercutting enterprise-y platforms like Sprout Social while still charging more than bare-bones schedulers. They're going after small businesses and growing marketing teams who've outgrown free tools but don't need a full social suite.

Growth Lever

Add-ons are the real expansion engine here — Social Sets, extra users, and AI credits are gated to Growth and Scale, so any team that wants more brand accounts or heavier AI usage has to upgrade off Starter first. Once you're on Growth or Scale, growth is metered by how many of those add-ons you keep stacking, not by a hard tier jump.

Want the strategist's read on the live page? Read the AI teardown of Later's pricing page →

Later Pricing FAQ

How much does Later cost?
Paid plans start at $18/mo, going up to $82/mo for larger teams.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days.
How does the pricing work?
Straight per-seat pricing, so the cost scales with headcount, not usage or posting volume — you're paying for how many people need login access, not how much content you're publishing. That 25% annual discount plus the 3-months-free deal suggests they're pushing hard for annual commits to lock in cash flow early.
Is there a discount for annual billing?
3 months free | 25% off with annual billing.
Which plan makes sense for me?
Starter's clearly built for a solo social media manager or a very small team just testing the waters — no add-ons available, so it's a fixed box. Growth and Scale open up add-on flexibility (extra Social Sets, seats, AI credits), which means the real upgrade trigger isn't seat count alone — it's the moment a team needs more accounts connected or more AI-assisted output than the base tier allows.

More Social Media pricing

All Social Media pricing →

Comparing Later to something specific? Try Later vs Agorapulse, Later vs Awario, or Later vs Brand24. Or see the best Later alternatives, ranked.

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