Later Pricing (2026)

It's a hybrid setup — base tiers give you a set number of social sets and users, but Later nickel-and-dimes you beyond that with add-ons for extra Social Sets ($11.25/mo each), extra users ($3.75/mo each), and AI credits ($3.75 per 100/mo). So the real value metric is a combo of accounts managed, team size, and AI usage, not just a flat seat price.

From $18/mo 3 plans hybrid Free trial Best Later alternatives → Later's competitors →
Starter
$18/mo
Growth Popular
$37/mo
Scale
$82/mo
Verified Oct 12, 2026 Official pricing page
Screenshot of Later's pricing page showing its plans and prices
Their pricing page, captured Oct 12, 2026

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Starter

$18/mo
  • 1 social set (8 profiles total)
  • 1 user
  • Instagram Reels Audio (New)
  • Instagram, Facebook, & TikTok Best Time to Post (New)
  • Schedule up to 30 posts per profile
  • AI content tools (5 AI credits /month)
  • Platform analytics (Up to 3 months)
  • Link in Bio
  • Basic customer support

Growth

Popular
$37/mo
  • 2 social sets (16 profiles total)
  • 2 users
  • Multi-profile Best Times to Post (New)
  • Smart Scheduling with Future Trends
  • Internal & External collaboration and approvals
  • Social inbox
  • Schedule up to 180 posts per profile
  • AI content tools (50 AI credits /month)
  • Platform analytics (up to 1 year)
  • UGC collection
  • Custom roles and permissions

Scale

$82/mo
  • 6 social sets (48 profiles total)
  • 4 users
  • Meta Ads Analytics (New)
  • Custom analytics
  • Competitive benchmarking
  • Future industry insights
  • Brand Health
  • Brand Mentions
  • Unlimited posts
  • AI content tools (100 AI credits /month)
  • Platform analytics (up to 2 years)
  • Priority support

Does Later have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 14 days, and paid plans start at $18/mo.

Want free? Buffer, Iconosquare, and Metricool have free plans: see all Later alternatives →

AI Pricing Analysis

Pricing Model

It's a hybrid setup — base tiers give you a set number of social sets and users, but Later nickel-and-dimes you beyond that with add-ons for extra Social Sets ($11.25/mo each), extra users ($3.75/mo each), and AI credits ($3.75 per 100/mo). So the real value metric is a combo of accounts managed, team size, and AI usage, not just a flat seat price.

Tier Strategy

Starter at $18.75 is built for solo creators or freelancers juggling a handful of profiles, Growth at $37.5 is the sweet spot for small teams that need more social sets and collaborators, and Scale at $82.5 targets agencies or in-house teams managing multiple clients or brands. The upgrade trigger is almost always hitting the social set or user cap and needing room to add more without piling on à la carte fees.

Competitive Positioning

Later sits in the low-to-mid range of the social media management category — cheaper than heavyweights like Sprout Social or Hootsuite's higher tiers, but not dirt cheap given the add-on costs stack up fast. They're clearly courting small businesses and solo marketers who want an affordable entry point but will pay more as they scale accounts and team members.

Growth Lever

Expansion here isn't really about unlocking new features — it's about volume: more social sets, more seats, more AI credits. Since Growth and Scale are the only tiers with access to those add-ons, any team that outgrows Starter's fixed allotment has nowhere to go but up, and usage creep (especially AI credits) becomes a steady drip of incremental revenue.

Want the strategist's read on the live page? Read the AI teardown of Later's pricing page →

Later Pricing FAQ

How much does Later cost?
Paid plans start at $18/mo, going up to $82/mo for larger teams.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 14 days.
How does the pricing work?
It's a hybrid setup — base tiers give you a set number of social sets and users, but Later nickel-and-dimes you beyond that with add-ons for extra Social Sets ($11.25/mo each), extra users ($3.75/mo each), and AI credits ($3.75 per 100/mo). So the real value metric is a combo of accounts managed, team size, and AI usage, not just a flat seat price.
Is there a discount for annual billing?
3 months free | 25% off with annual billing.
Which plan makes sense for me?
Starter at $18.75 is built for solo creators or freelancers juggling a handful of profiles, Growth at $37.5 is the sweet spot for small teams that need more social sets and collaborators, and Scale at $82.5 targets agencies or in-house teams managing multiple clients or brands. The upgrade trigger is almost always hitting the social set or user cap and needing room to add more without piling on à la carte fees.

More Social Media pricing

All Social Media pricing →

Comparing Later to something specific? Try Later vs Agorapulse, Later vs Awario, or Later vs Brand24. Or see the best Later alternatives, ranked.

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