Brand24 Pricing (2026)
Brand24 charges on a hybrid model that blends mention volume, keyword tracking, and seat/feature access — you're not just paying for monitoring, you're paying for how much social listening you can do and how deep the analytics go at each tier.
- Individual
- $249/mo
- Team
- $349/mo
- Pro Popular
- $499/mo
- Business
- $699/mo
- Enterprise
- $1499/mo
Keep up with your competitors, without the manual work.
Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Does Brand24 have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 14 days, with no credit card required, and paid plans start at $249/mo.
Want free? Buffer, Iconosquare, and Metricool have free plans: see all Brand24 alternatives →
AI Pricing Analysis
Pricing Model
Brand24 charges on a hybrid model that blends mention volume, keyword tracking, and seat/feature access — you're not just paying for monitoring, you're paying for how much social listening you can do and how deep the analytics go at each tier.
Tier Strategy
Individual is built for a solo marketer or founder keeping tabs on brand mentions; Team and Pro add more keyword slots, mentions, and collaboration features for growing marketing teams; Business and Enterprise target agencies or larger orgs that need higher mention caps, more users, and advanced reporting. The upgrade trigger is almost always hitting the mention/keyword ceiling before it's about needing new features.
Competitive Positioning
At $249-$1499/mo, Brand24 sits firmly in the premium tier of social listening tools — well above lightweight mention trackers but positioned to compete with heavyweight platforms like Brandwatch or Sprinklr at a fraction of their cost. They're clearly courting mid-market and agency budgets rather than bootstrapped startups.
Growth Lever
Expansion is driven by mention volume and keyword limits more than feature gating — as a brand's monitoring needs scale (more campaigns, more keywords, more social reach), they blow past their plan's caps and get pushed up. The annual discount (up to 3 months free) also nudges customers toward locking in higher commitment upfront.
Want the strategist's read on the live page? Read the AI teardown of Brand24's pricing page →
Brand24 Pricing FAQ
- How much does Brand24 cost?
- Paid plans start at $249/mo, going up to $1499/mo for larger teams.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- Brand24 charges on a hybrid model that blends mention volume, keyword tracking, and seat/feature access — you're not just paying for monitoring, you're paying for how much social listening you can do and how deep the analytics go at each tier.
- Is there a discount for annual billing?
- Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Up to 3 months free with annual billing."
- Which plan makes sense for me?
- Individual is built for a solo marketer or founder keeping tabs on brand mentions; Team and Pro add more keyword slots, mentions, and collaboration features for growing marketing teams; Business and Enterprise target agencies or larger orgs that need higher mention caps, more users, and advanced reporting. The upgrade trigger is almost always hitting the mention/keyword ceiling before it's about needing new features.
More Social Media pricing
All Social Media pricing →-
Agorapulse Pricing
Social media management for teams.
From $99/mo Free trial -
Awario Pricing
Social listening for every brand.
From $49/mo Free trial -
Buffer Pricing
Social media scheduling and analytics.
From $5/mo Free trial -
ContentStudio Pricing
Content marketing and social suite.
From $19/mo Free trial -
Hootsuite Pricing
Social media management platform.
From $99/mo Free trial -
Iconosquare Pricing
Social analytics and scheduling.
From $39/mo Free trial -
Keyhole Pricing
Hashtag and social analytics.
See pricing -
Later Pricing
Scheduling for visual-first platforms.
From $18/mo Free trial
Comparing Brand24 to something specific? Try Brand24 vs Agorapulse, Brand24 vs Awario, or Brand24 vs Buffer. Or see the best Brand24 alternatives, ranked.
Set it up once. Stay ahead all year.
Add the competitors you care about and Outmano does the watching, then hands you a weekly action plan with what to do next.