Brand24 Pricing (2026)
It's a hybrid setup, but the real lever is mention volume and data depth rather than seats — you're paying for how much social listening firepower you need, with seat count and features bundled in as you climb tiers. API access sitting behind a $149 add-on on top of already steep base prices is a telling detail — they're squeezing extra revenue out of the technical/integration crowd specifically.
- Individual
- $249/mo
- Team
- $349/mo
- Pro Popular
- $499/mo
- Business
- $699/mo
- Enterprise
- $1499/mo
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Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Does Brand24 have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 14 days, with no credit card required, and paid plans start at $249/mo.
Want free? Buffer, Iconosquare, and Metricool have free plans: see all Brand24 alternatives →
AI Pricing Analysis
Pricing Model
It's a hybrid setup, but the real lever is mention volume and data depth rather than seats — you're paying for how much social listening firepower you need, with seat count and features bundled in as you climb tiers. API access sitting behind a $149 add-on on top of already steep base prices is a telling detail — they're squeezing extra revenue out of the technical/integration crowd specifically.
Tier Strategy
Individual at $249 is clearly aimed at solo consultants or single-brand monitoring, not hobbyists — this isn't a cheap tool. Team and Pro are where most actual businesses land, and the jump usually gets triggered by needing more users, more tracked keywords, or deeper analytics; by the time you hit Business or Enterprise, you're an agency or large org that needs white-glove data volume and custom reporting.
Competitive Positioning
At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar.
Growth Lever
Expansion is driven by mention volume caps, keyword/project limits, and user seats — the classic social listening squeeze where growing brand awareness literally forces you into a pricier tier. The API fee is a sneaky secondary lever, monetizing teams that want to pipe data into their own dashboards or workflows.
Want the strategist's read on the live page? Read the AI teardown of Brand24's pricing page →
Brand24 Pricing FAQ
- How much does Brand24 cost?
- Paid plans start at $249/mo, going up to $1499/mo for larger teams.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- It's a hybrid setup, but the real lever is mention volume and data depth rather than seats — you're paying for how much social listening firepower you need, with seat count and features bundled in as you climb tiers. API access sitting behind a $149 add-on on top of already steep base prices is a telling detail — they're squeezing extra revenue out of the technical/integration crowd specifically.
- Is there a discount for annual billing?
- Yes — you save up to 20% if you pay annually instead of month-to-month. They also mention: "Up to 3 months free with annual billing."
- Which plan makes sense for me?
- Individual at $249 is clearly aimed at solo consultants or single-brand monitoring, not hobbyists — this isn't a cheap tool. Team and Pro are where most actual businesses land, and the jump usually gets triggered by needing more users, more tracked keywords, or deeper analytics; by the time you hit Business or Enterprise, you're an agency or large org that needs white-glove data volume and custom reporting.
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Comparing Brand24 to something specific? Try Brand24 vs Agorapulse, Brand24 vs Awario, or Brand24 vs Buffer. Or see the best Brand24 alternatives, ranked.
Set it up once. Stay ahead all year.
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