Brand24 vs Awario Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Brand24 pricing | Awario pricing | |
|---|---|---|
| Starts at | $249/mo | $49/mo |
| Number of plans | 5 | 3 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Starter
- 3 topics to monitor
- Unlimited keywords per topic
- 30,000 new mentions/mo
- 5,000 stored mentions per topic
- 1 team member
- Boolean search
Pro
Popular- 15 topics to monitor
- Unlimited keywords per topic
- 300,000 new mentions/mo
- 15,000 stored mentions per topic
- 10 team members
- Boolean search
- Data export
- PDF reports
Enterprise
- 100 topics to monitor
- Unlimited keywords per topic
- 1,000,000 new mentions/mo
- 50,000 stored mentions per topic
- Unlimited team members
- Boolean search
- Data export
- PDF reports
- White-label reports
- API
Brand24 vs Awario FAQ
- Which one is cheaper?
- Awario is the cheaper option, starting at $49/mo vs $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Brand24 and Awario offer a free trial.
- How do they charge?
- Different approach here. Brand24 uses hybrid pricing, while Awario goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Brand24: At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar. Awario: Awario sits in the mid-market lane — pricier than bare-bones mention trackers but way cheaper than enterprise suites like Brandwatch or Sprinklr. It's clearly courting small-to-mid marketing teams who want social listening depth without paying enterprise-software prices.
Still deciding? See the best Brand24 alternatives or the best Awario alternatives, ranked with verified pricing.
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