Awario Pricing (2026)
Flat-rate tiers with no per-seat pricing — you're paying for mention volume, alert count, and how much historical/social data you can dig into, not headcount. That $399 Enterprise sticker is really a starting point, since Awario nudges bigger accounts toward a custom sales conversation anyway.
- Starter
- $49/mo
- Pro Popular
- $149/mo
- Enterprise
- $399/mo
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Starter
- 3 topics to monitor
- Unlimited keywords per topic
- 30,000 new mentions/mo
- 5,000 stored mentions per topic
- 1 team member
- Boolean search
Pro
Popular- 15 topics to monitor
- Unlimited keywords per topic
- 300,000 new mentions/mo
- 15,000 stored mentions per topic
- 10 team members
- Boolean search
- Data export
- PDF reports
Enterprise
- 100 topics to monitor
- Unlimited keywords per topic
- 1,000,000 new mentions/mo
- 50,000 stored mentions per topic
- Unlimited team members
- Boolean search
- Data export
- PDF reports
- White-label reports
- API
Does Awario have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 14 days, with no credit card required, and paid plans start at $49/mo.
Want free? Buffer, Iconosquare, and Metricool have free plans: see all Awario alternatives →
AI Pricing Analysis
Pricing Model
Flat-rate tiers with no per-seat pricing — you're paying for mention volume, alert count, and how much historical/social data you can dig into, not headcount. That $399 Enterprise sticker is really a starting point, since Awario nudges bigger accounts toward a custom sales conversation anyway.
Tier Strategy
Starter fits solo founders or freelancers running basic brand-mention tracking, Pro is built for agencies and marketing teams juggling multiple clients or campaigns, and Enterprise targets companies that need deeper data limits and priority support. Teams typically outgrow a tier when they hit mention volume caps or need more boolean search alerts than the plan allows, not because they added headcount.
Competitive Positioning
Awario sits in the mid-market lane — pricier than bare-bones mention trackers but way cheaper than enterprise suites like Brandwatch or Sprinklr. It's clearly courting small-to-mid marketing teams who want social listening depth without paying enterprise-software prices.
Growth Lever
The upgrade trigger is data ceiling, not features — more mentions tracked, more alerts, more historical lookback, and access to advanced filters/exports as you climb tiers. Since there's no free plan, the 40% annual discount is doing a lot of work to lock in commitment early and reduce monthly churn.
Want the strategist's read on the live page? Read the AI teardown of Awario's pricing page →
Awario Pricing FAQ
- How much does Awario cost?
- Paid plans start at $49/mo, going up to $399/mo for larger teams.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 14 days. You don't need a credit card to start.
- How does the pricing work?
- Flat-rate tiers with no per-seat pricing — you're paying for mention volume, alert count, and how much historical/social data you can dig into, not headcount. That $399 Enterprise sticker is really a starting point, since Awario nudges bigger accounts toward a custom sales conversation anyway.
- Is there a discount for annual billing?
- Yes — you save up to 41% if you pay annually instead of month-to-month. They also mention: "Save up to 40% with yearly billing."
- Which plan makes sense for me?
- Starter fits solo founders or freelancers running basic brand-mention tracking, Pro is built for agencies and marketing teams juggling multiple clients or campaigns, and Enterprise targets companies that need deeper data limits and priority support. Teams typically outgrow a tier when they hit mention volume caps or need more boolean search alerts than the plan allows, not because they added headcount.
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Comparing Awario to something specific? Try Awario vs Agorapulse, Awario vs Brand24, or Awario vs Buffer. Or see the best Awario alternatives, ranked.
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