Awario vs Buffer Pricing (2026)

Which one is cheaper?

Buffer is the cheaper option, starting at $5/mo vs $49/mo for Awario.

Can I use either one for free?

Buffer has a free plan. Awario doesn't — though they do offer a free trial.

How do they charge?

Different approach here. Awario uses flat-rate pricing, while Buffer goes with per-seat. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Awario: Awario sits in the mid-market lane — pricier than bare-bones mention trackers but way cheaper than enterprise suites like Brandwatch or Sprinklr. It's clearly courting small-to-mid marketing teams who want social listening depth without paying enterprise-software prices. Buffer: This is the budget-friendly, self-serve end of the social media management category — cheap enough for solopreneurs to swipe a card without a sales call, unlike Sprout Social or Hootsuite which chase mid-market and enterprise budgets. Buffer's clearly optimizing for volume over ACV.

Still deciding? See the best Awario alternatives or the best Buffer alternatives, ranked with verified pricing.