Brand24 vs Buffer Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 10 scheduled posts per channel - refill anytime
- 100 ideas
- 1 user account
- AI Assistant
- Insights
- API access
- Community inbox
- World-class customer support
- Templates
- Board view
- Browser extension
- Queue
- Visual content calendar
- Reminder notifications
- Start Page
- Duplicate posts
- Link shortening
- Reply to comments
- Comment score
- Comment insights
- Turn comments into posts
- Takeaways
- Two-factor authentication
- Canva
- Unsplash
- Dropbox
- Google Drive and Photos
- One Drive
- Zapier
- IFTTT
- WordPress
- Feedly
- Bitly
- Self-service knowledge base
- Email support
Essentials
Popular- Unlimited scheduled posts per channel
- Unlimited ideas
- 1 user account
- AI Assistant
- Advanced analytics
- API access
- Community inbox
- Hashtag manager
- First comment scheduling
- World-class customer support
- Templates
- Board view
- Browser extension
- Queue
- Visual content calendar
- Reminder notifications
- Start Page
- Duplicate posts
- Link shortening
- Channel groups
- Custom video covers
- Reply to comments
- Comment score
- Comment insights
- Turn comments into posts
- Performance overview
- Custom analytics
- Takeaways
- Reports
- Custom UTM parameters
- Two-factor authentication
- Notes
- Canva
- Unsplash
- Dropbox
- Google Drive and Photos
- One Drive
- Zapier
- IFTTT
- WordPress
- Feedly
- Bitly
- Self-service knowledge base
- Email support
Team
- Unlimited scheduled posts per channel
- Unlimited ideas
- Unlimited team members
- AI Assistant
- Advanced analytics
- API access
- Community inbox
- Hashtag manager
- First comment scheduling
- Access levels
- Content approval workflows
- World-class customer support
- Templates
- Board view
- Browser extension
- Queue
- Visual content calendar
- Reminder notifications
- Start Page
- Duplicate posts
- Link shortening
- Channel groups
- Custom video covers
- Reply to comments
- Comment score
- Comment insights
- Turn comments into posts
- Performance overview
- Custom analytics
- Takeaways
- Reports
- Custom UTM parameters
- Branded reports
- Two-factor authentication
- Notes
- Approval workflows
- Custom access and permissions
- Canva
- Unsplash
- Dropbox
- Google Drive and Photos
- One Drive
- Zapier
- IFTTT
- WordPress
- Feedly
- Bitly
- Self-service knowledge base
- Email support
Brand24 vs Buffer FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Buffer has a free plan. Brand24 doesn't — you'll need to pay from day one.
- How do they charge?
- Check each product's pricing page for the latest details on how billing works.
- Which one is a better deal?
- Depends on what you need. Buffer: Buffer is firmly the affordable end of the social media management market — $5–10/channel undercuts Hootsuite and Sprout Social significantly, and they're clearly targeting SMBs, freelancers, and bootstrapped startups who can't justify enterprise pricing. The nonprofit 50% discount is a deliberate land-and-expand play in a cost-sensitive segment.
Keep tabs on both.
We'll monitor pricing changes for Brand24 and Buffer and let you know when something moves.