Brand24 vs Buffer Pricing (2026)

Price is one row. To weigh the features too, use our feature comparison template →

Which one is cheaper?

Buffer is the cheaper option, starting at $5/mo vs $249/mo for Brand24.

Can I use either one for free?

Buffer has a free plan. Brand24 doesn't — though they do offer a free trial.

How do they charge?

Different approach here. Brand24 uses hybrid pricing, while Buffer goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Brand24: At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar. Buffer: Buffer is clearly the budget-friendly play in social scheduling, undercutting the Hootsuite and Sprout Social crowd that starts at much higher flat monthly prices. At $5 per channel it's aiming at freelancers, creators, and small businesses who find the bigger suites bloated and overpriced.

Still deciding? See the best Brand24 alternatives or the best Buffer alternatives, ranked with verified pricing.