Loomly Pricing (2026)
It's a hybrid setup that blends seat counts with usage caps — you're paying based on how many users need access and how many social accounts you're managing, not just a flat subscription. That $267 jump from Starter to Beyond tells you the real cost driver is scaling across more brands or clients, not just adding team members.
- Starter
- $65/mo
- Beyond Popular
- $332/mo
- Enterprise
- Contact Sales
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Starter
- AI Assistant chat
- Scheduling
- Approval workflows and roles
- Advanced analytics
- Link shorteners
Beyond
Popular- Custom branding
- Custom roles & workflows
- Hashtag manager
- Calendar 2FA enforcement
- Schedule reports
- Branded subdomain
- Custom favicon
- Custom logo
Enterprise
- Priority support
- Friendly pricing at scale
Does Loomly have a free plan?
No. There's no free-forever plan. There is a free trial, with no credit card required, and paid plans start at $65/mo.
Want free? Buffer, Iconosquare, and Metricool have free plans: see all Loomly alternatives →
AI Pricing Analysis
Pricing Model
It's a hybrid setup that blends seat counts with usage caps — you're paying based on how many users need access and how many social accounts you're managing, not just a flat subscription. That $267 jump from Starter to Beyond tells you the real cost driver is scaling across more brands or clients, not just adding team members.
Tier Strategy
Starter fits solo marketers or tiny teams running a handful of social accounts on a tight budget. Beyond is built for agencies or in-house teams juggling multiple clients or brands, and the upgrade trigger hits fast once you need more users, more social sets, or approval workflows that Starter just doesn't support. Enterprise exists for orgs that need custom contracts, security sign-off, or account volume too big to price on a public tier.
Competitive Positioning
Loomly sits mid-to-premium in the social media management space — pricier than bare-bones scheduling tools but cheaper than full enterprise suites like Sprout Social. They're clearly chasing agencies and mid-market teams who want polish and collaboration features without paying enterprise-level rates, while dangling a custom tier to not lose the bigger fish.
Growth Lever
The jump from Starter to Beyond unlocks more social sets, advanced analytics, and approval workflows — the stuff agencies actually need to manage multiple clients without chaos. Add in the yearly lock-in (paid upfront, no early exit) and the 25% annual discount, and it's clear they're optimizing for committed, higher-value accounts rather than casual month-to-month users.
Want the strategist's read on the live page? Read the AI teardown of Loomly's pricing page →
Loomly Pricing FAQ
- How much does Loomly cost?
- Paid plans start at $65/mo, going up to $332/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial. You don't need a credit card to start.
- How does the pricing work?
- It's a hybrid setup that blends seat counts with usage caps — you're paying based on how many users need access and how many social accounts you're managing, not just a flat subscription. That $267 jump from Starter to Beyond tells you the real cost driver is scaling across more brands or clients, not just adding team members.
- Is there a discount for annual billing?
- Yes — you save up to 25% if you pay annually instead of month-to-month. They also mention: "Save 25% with yearly billing."
- Which plan makes sense for me?
- Starter fits solo marketers or tiny teams running a handful of social accounts on a tight budget. Beyond is built for agencies or in-house teams juggling multiple clients or brands, and the upgrade trigger hits fast once you need more users, more social sets, or approval workflows that Starter just doesn't support. Enterprise exists for orgs that need custom contracts, security sign-off, or account volume too big to price on a public tier.
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Comparing Loomly to something specific? Try Loomly vs Agorapulse, Loomly vs Awario, or Loomly vs Brand24. Or see the best Loomly alternatives, ranked.
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