Loomly Pricing (2026)
Loomly blends a per-seat and usage-style structure — you're paying based on how many users, social accounts, and workspaces you need, not just a flat fee for access. That $267 jump from Starter to Beyond tells you the real cost driver is scale (accounts/users), not feature unlocks alone.
- Starter
- $65/mo
- Beyond Popular
- $332/mo
- Enterprise
- Contact Sales
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Starter
- AI Assistant chat
- Scheduling
- Approval workflows and roles
- Advanced analytics
- Link shorteners
Beyond
Popular- Custom branding
- Custom roles & workflows
- Hashtag manager
- Calendar 2FA enforcement
Enterprise
- Priority support
- Friendly pricing at scale
AI Pricing Analysis
Pricing Model
Loomly blends a per-seat and usage-style structure — you're paying based on how many users, social accounts, and workspaces you need, not just a flat fee for access. That $267 jump from Starter to Beyond tells you the real cost driver is scale (accounts/users), not feature unlocks alone.
Tier Strategy
Starter is built for solo marketers or tiny teams managing a handful of social accounts and just needing basic scheduling and approval workflows. Beyond is aimed at agencies or marketing teams juggling multiple clients or brands — the upgrade trigger hits fast once you need more than a few users or hit account/workspace caps, forcing a jump to the custom Enterprise tier for anything bigger.
Competitive Positioning
At $65-332/mo, Loomly sits mid-to-premium compared to scrappier tools like Buffer or Later, but it's cheaper than heavyweight enterprise suites like Sprout Social or Hootsuite's top tiers. They're clearly chasing agencies and mid-market teams who want enterprise-ish collaboration features without paying enterprise prices — yet.
Growth Lever
The real paywall triggers are seats, social accounts, and collaboration features like approval workflows and custom reporting — the stuff agencies need to manage multiple clients cleanly. Once a team outgrows Beyond's caps, Enterprise becomes the only option, which also signals Loomly's banking on custom deals to capture bigger accounts rather than a self-serve top tier.
Loomly Pricing FAQ
- How much does Loomly cost?
- Paid plans start at $65/mo, going up to $332/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial. You don't need a credit card to start.
- How does the pricing work?
- Loomly blends a per-seat and usage-style structure — you're paying based on how many users, social accounts, and workspaces you need, not just a flat fee for access. That $267 jump from Starter to Beyond tells you the real cost driver is scale (accounts/users), not feature unlocks alone.
- Is there a discount for annual billing?
- Yes — you save up to 25% if you pay annually instead of month-to-month. They also mention: "Save 25% with yearly billing."
- Which plan makes sense for me?
- Starter is built for solo marketers or tiny teams managing a handful of social accounts and just needing basic scheduling and approval workflows. Beyond is aimed at agencies or marketing teams juggling multiple clients or brands — the upgrade trigger hits fast once you need more than a few users or hit account/workspace caps, forcing a jump to the custom Enterprise tier for anything bigger.
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Comparing Loomly to something specific? Try Loomly vs Agorapulse, Loomly vs Awario, or Loomly vs Brand24.
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