Loomly vs Brand24 Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- AI Assistant chat
- Scheduling
- Approval workflows and roles
- Advanced analytics
- Link shorteners
Beyond
Popular- Custom branding
- Custom roles & workflows
- Hashtag manager
- Calendar 2FA enforcement
Enterprise
- Priority support
- Friendly pricing at scale
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Priority support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Loomly vs Brand24 FAQ
- Which one is cheaper?
- Loomly starts lower at $65/mo, compared to $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Loomly and Brand24 offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Loomly: At $65-332/mo, Loomly sits mid-to-premium compared to scrappier tools like Buffer or Later, but it's cheaper than heavyweight enterprise suites like Sprout Social or Hootsuite's top tiers. They're clearly chasing agencies and mid-market teams who want enterprise-ish collaboration features without paying enterprise prices — yet. Brand24: This is a premium-tier social listening tool — $249/mo as the entry price is well above tools like Mention or Awario, putting Brand24 in competition with heavier-duty platforms like Brandwatch or Sprinklr rather than budget monitoring apps. They're clearly chasing agencies and mid-market teams who need depth, not solopreneurs comparison-shopping on price.
Keep tabs on both.
We'll monitor pricing changes for Loomly and Brand24 and let you know when something moves.