Metricool Pricing (2026)

The real value metric here is brand count, not seats: you're buying a bucket of connected brands (5 or 10 on Starter, 15 to 50 on Advanced), with unlimited scheduling layered on top under a fair use policy. The hybrid part comes from sub-tiers within each plan plus per-account add-ons like Twitter/X at $10/month, so the sticker price rarely tells the whole story.

From $25/mo 4 plans hybrid Free plan Best Metricool alternatives → Metricool's competitors →
Free
$0/mo
Starter
$25/mo
Advanced Popular
$67/mo
Custom
Contact Sales
Verified Oct 18, 2026 Official pricing page

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Metricool has changed its pricing 2 times since we started watching. Last change Oct 18, 2026.

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Screenshot of Metricool's pricing page showing its plans and prices
Their pricing page, captured Oct 18, 2026

Free

$0/mo
  • Manage 1 brand
  • Manage all your brands’ social networks (except LinkedIn and Twitter)
  • Schedule up to 20 posts per month
  • Analyze 5 competitor profiles
  • Access 30 days of analytics
  • AI social media assistant
  • Metricool MCP

Starter

$25/mo $20/mo annual
  • Manage up to 10 brands
  • Unlimited content publishing*
  • Analyze up to 100 competitors
  • Access to the X add-on
  • Access to the Advanced Analytics add-on
  • LinkedIn connection
  • Limited access to Campaign Dashboards and Metricool Studio
  • PDF and PPT reports
  • Multiple link-in-bio
  • Analytics with unlimited history
  • Access to Flows
  • Google Drive and Canva integration

Advanced

Popular
$67/mo $53/mo annual
  • Manage up to 50 brands
  • Team and client management
  • Role management
  • Post approval system
  • Complete Twitter/X analytics
  • Customizable report templates
  • Data Studio connector
  • Metricool API (Zapier, Make)

Custom

Contact Sales
  • Custom number of brands
  • Metricool integration in your business
  • White Label
  • Dedicated account manager
  • Custom AI assistant credits

Does Metricool have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $25/mo.

What the free plan includes

  • Manage 1 brand
  • Manage all your brands’ social networks (except LinkedIn and Twitter)
  • Schedule up to 20 posts per month
  • Analyze 5 competitor profiles
  • Access 30 days of analytics
  • AI social media assistant
  • Metricool MCP

AI Pricing Analysis

Pricing Model

The real value metric here is brand count, not seats: you're buying a bucket of connected brands (5 or 10 on Starter, 15 to 50 on Advanced), with unlimited scheduling layered on top under a fair use policy. The hybrid part comes from sub-tiers within each plan plus per-account add-ons like Twitter/X at $10/month, so the sticker price rarely tells the whole story.

Tier Strategy

Starter is aimed at freelancers and solo marketers juggling a handful of client or personal brands, while Advanced targets agencies and in-house teams managing a real portfolio. The upgrade trigger is almost mechanical: the moment you add brand number 11 you're pushed toward Advanced, and Custom catches anyone past 50 who needs a negotiated deal.

Competitive Positioning

Metricool plays the value card, with a usable free plan and agency-friendly per-brand math that undercuts Hootsuite and Sprout Social by a wide margin. They're clearly going after freelancers and small agencies who got priced out of the enterprise suites but still want analytics and scheduling in one place.

Growth Lever

Brand capacity does the heavy lifting here: every new client or channel family nudges a team up a sub-tier, so expansion tracks agency growth almost automatically. The Twitter/X add-on is a smaller but sneaky lever, since heavy X users see their effective bill climb per connected account regardless of plan, and the absence of a free trial means the free plan has to do all the conversion work.

Want the strategist's read on the live page? Read the AI teardown of Metricool's pricing page →

Metricool Pricing FAQ

How much does Metricool cost?
Paid plans start at $25/mo, going up to $67/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get manage 1 brand, manage all your brands’ social networks (except linkedin and twitter), schedule up to 20 posts per month — plus 4 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
The real value metric here is brand count, not seats: you're buying a bucket of connected brands (5 or 10 on Starter, 15 to 50 on Advanced), with unlimited scheduling layered on top under a fair use policy. The hybrid part comes from sub-tiers within each plan plus per-account add-ons like Twitter/X at $10/month, so the sticker price rarely tells the whole story.
Is there a discount for annual billing?
Yes — you save up to 21% if you pay annually instead of month-to-month. They also mention: "Annual (save up to 24%)."
Which plan makes sense for me?
Starter is aimed at freelancers and solo marketers juggling a handful of client or personal brands, while Advanced targets agencies and in-house teams managing a real portfolio. The upgrade trigger is almost mechanical: the moment you add brand number 11 you're pushed toward Advanced, and Custom catches anyone past 50 who needs a negotiated deal.

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