Metricool Pricing (2026)

It's a hybrid setup where the core value metric is number of brands managed, not seats or posts — so a solo user managing 5 clients pays more than a team managing 1 brand. Jumping from Starter to Advanced also unlocks deeper analytics and reporting, so you're paying for both scale (brand count) and capability tier.

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Free
$0/mo
Starter
$25/mo
Advanced Popular
$67/mo
Custom
Contact Sales
Verified Sep 06, 2026 Official pricing page
Screenshot of Metricool's pricing page showing its plans and prices
Their pricing page, captured Sep 06, 2026

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Free

$0/mo
  • Manage 1 brand
  • Manage all your brands' social networks (except LinkedIn and Twitter)
  • Schedule up to 20 posts per month
  • Analyze 5 competitor profiles
  • Access 30 days of analytics
  • AI social media assistant
  • Metricool MCP

Starter

$25/mo $20/mo annual
  • Manage up to 10 brands
  • Unlimited content publishing*
  • Analyze up to 100 competitors
  • Access to the X add-on
  • Access to the Advanced Analytics add-on
  • LinkedIn connection
  • Limited access to Campaign Dashboards and Metricool Studio
  • PDF and PPT reports
  • Multiple link-in-bio
  • Analytics with unlimited history
  • Access to Flows
  • Google Drive and Canva integration

Advanced

Popular
$67/mo $53/mo annual
  • Manage up to 50 brands
  • Team and client management
  • Role management
  • Post approval system
  • Complete Twitter/X analytics
  • Customizable report templates
  • Looker Studio connector
  • Metricool API (Zapier, Make, and MCP)

Custom

Contact Sales
  • Custom number of brands
  • Metricool integration in your business
  • White Label
  • Dedicated account manager
  • Custom AI assistant credits

Does Metricool have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $25/mo.

What the free plan includes

  • Manage 1 brand
  • Manage all your brands' social networks (except LinkedIn and Twitter)
  • Schedule up to 20 posts per month
  • Analyze 5 competitor profiles
  • Access 30 days of analytics
  • AI social media assistant
  • Metricool MCP

AI Pricing Analysis

Pricing Model

It's a hybrid setup where the core value metric is number of brands managed, not seats or posts — so a solo user managing 5 clients pays more than a team managing 1 brand. Jumping from Starter to Advanced also unlocks deeper analytics and reporting, so you're paying for both scale (brand count) and capability tier.

Tier Strategy

Free is a real toe-dip for solopreneurs testing scheduling on one or two brands, Starter fits freelancers or small agencies running a handful of client accounts, and Advanced is built for agencies scaling past 15+ brands who need heavier reporting and white-label features. The upgrade trigger is almost always brand count creeping past what your current tier covers — Metricool forces the conversation every time you onboard a new client.

Competitive Positioning

Metricool undercuts Sprout Social and Hootsuite badly on price while still offering multi-brand management, making it the value pick for agencies and freelancers who'd otherwise get priced out of enterprise-grade tools. It's not chasing enterprise logos with the Advanced tier — Custom pricing exists mostly to capture bigger agencies before they walk to a pricier competitor.

Growth Lever

Brand count is the real paywall — every new client added is a potential tier bump, which makes growth almost automatic for agencies that are winning new business. Annual billing discounts (up to 24%) also nudge customers toward locking in higher commitment upfront, smoothing out MRR even as usage-based brand pricing fluctuates.

Metricool Pricing FAQ

How much does Metricool cost?
Paid plans start at $25/mo, going up to $67/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get manage 1 brand, manage all your brands' social networks (except linkedin and twitter), schedule up to 20 posts per month — plus 4 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
It's a hybrid setup where the core value metric is number of brands managed, not seats or posts — so a solo user managing 5 clients pays more than a team managing 1 brand. Jumping from Starter to Advanced also unlocks deeper analytics and reporting, so you're paying for both scale (brand count) and capability tier.
Is there a discount for annual billing?
Yes — you save up to 21% if you pay annually instead of month-to-month. They also mention: "Save up to 24% with annual billing."
Which plan makes sense for me?
Free is a real toe-dip for solopreneurs testing scheduling on one or two brands, Starter fits freelancers or small agencies running a handful of client accounts, and Advanced is built for agencies scaling past 15+ brands who need heavier reporting and white-label features. The upgrade trigger is almost always brand count creeping past what your current tier covers — Metricool forces the conversation every time you onboard a new client.

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Comparing Metricool to something specific? Try Metricool vs Agorapulse, Metricool vs Awario, or Metricool vs Brand24. Or see the best Metricool alternatives, ranked.

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