Metricool vs Brand24 Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Metricool pricing | Brand24 pricing | |
|---|---|---|
| Starts at | $25/mo | $249/mo |
| Number of plans | 4 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Manage 1 brand
- Manage all your brands’ social networks (except LinkedIn and Twitter)
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- Access 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
- Manage up to 10 brands
- Unlimited content publishing*
- Analyze up to 100 competitors
- Access to the X add-on
- Access to the Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Access to Flows
- Google Drive and Canva integration
Advanced
Popular- Manage up to 50 brands
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Data Studio connector
- Metricool API (Zapier, Make)
Custom
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Metricool vs Brand24 FAQ
- Which one is cheaper?
- Metricool starts lower at $25/mo, compared to $249/mo for Brand24.
- Can I use either one for free?
- Metricool has a free plan. Brand24 doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Metricool: Metricool plays the value card, with a usable free plan and agency-friendly per-brand math that undercuts Hootsuite and Sprout Social by a wide margin. They're clearly going after freelancers and small agencies who got priced out of the enterprise suites but still want analytics and scheduling in one place. Brand24: At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar.
Still deciding? See the best Metricool alternatives or the best Brand24 alternatives, ranked with verified pricing.
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