Iconosquare vs Brand24 Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Iconosquare pricing | Brand24 pricing | |
|---|---|---|
| Starts at | $10/mo | $249/mo |
| Number of plans | 5 | 5 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 2 social profiles
- 1 user
- 10 posts per month per profile
- Schedule and publish content
- Measure performance with standard analytics
- Retain 1 month of analytics history
Starter
- 3 social profiles
- 1 user
- 30 posts per month
- Uma AI Analyst
- AI tools to create content faster
- Custom analytics dashboards
- 1 year of analytics history
Launch
- 5 social profiles
- 1 user
- 100 posts per month
- Uma AI Analyst
- Automated reports to showcase results
- Manage comments, DMs & mentions in one inbox
- Publish and analyze X (Twitter)
Scale
Popular- 5 social profiles
- 3 users
- Unlimited posts
- 1 group
- Uma AI Analyst
- Collaborate with post approval workflows
- Track campaigns and paid performance
- Monitor competitors, hashtags & industry trends
- 2 years of analytics history
Custom
- 5 to unlimited social profiles
- 1 to unlimited users
- Unlimited posts
- Unlimited groups
- Uma AI Analyst
- Personalized onboarding and ongoing support
- Customizable white-label reporting
- API access
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Iconosquare vs Brand24 FAQ
- Which one is cheaper?
- Iconosquare starts lower at $10/mo, compared to $249/mo for Brand24.
- Can I use either one for free?
- Iconosquare has a free plan. Brand24 doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Iconosquare: At $10-79/mo for the core tiers, Iconosquare sits in the affordable-to-mid range of the social analytics category — cheaper than enterprise suites like Sprout Social or Khoros, but priced above bare-bones scheduling tools. They're clearly chasing SMBs and boutique agencies who want real analytics without paying enterprise rates. Brand24: At $249 as the entry point, Brand24 is priced well above tools like Mention or Awario, positioning itself as a premium mid-market player rather than chasing budget-conscious solo users. They're going after agencies and mid-sized marketing teams who need robust monitoring and are willing to pay for reliability, not startups counting every dollar.
Still deciding? See the best Iconosquare alternatives or the best Brand24 alternatives, ranked with verified pricing.
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