Iconosquare vs Awario Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Iconosquare pricing | Awario pricing | |
|---|---|---|
| Starts at | $10/mo | $49/mo |
| Number of plans | 5 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | hybrid | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- 2 social profiles
- 1 user
- 10 posts per month per profile
- Schedule and publish content
- Measure performance with standard analytics
- Retain 1 month of analytics history
Starter
- 3 social profiles
- 1 user
- 30 posts per month
- Uma AI Analyst
- AI tools to create content faster
- Custom analytics dashboards
- 1 year of analytics history
Launch
- 5 social profiles
- 1 user
- 100 posts per month
- Uma AI Analyst
- Automated reports to showcase results
- Manage comments, DMs & mentions in one inbox
- Publish and analyze X (Twitter)
Scale
Popular- 5 social profiles
- 3 users
- Unlimited posts
- 1 group
- Uma AI Analyst
- Collaborate with post approval workflows
- Track campaigns and paid performance
- Monitor competitors, hashtags & industry trends
- 2 years of analytics history
Custom
- 5 to unlimited social profiles
- 1 to unlimited users
- Unlimited posts
- Unlimited groups
- Uma AI Analyst
- Personalized onboarding and ongoing support
- Customizable white-label reporting
- API access
Starter
- 3 topics to monitor
- Unlimited keywords per topic
- 30,000 new mentions/mo
- 5,000 stored mentions per topic
- 1 team member
- Boolean search
Pro
Popular- 15 topics to monitor
- Unlimited keywords per topic
- 300,000 new mentions/mo
- 15,000 stored mentions per topic
- 10 team members
- Boolean search
- Data export
- PDF reports
Enterprise
- 100 topics to monitor
- Unlimited keywords per topic
- 1,000,000 new mentions/mo
- 50,000 stored mentions per topic
- Unlimited team members
- Boolean search
- Data export
- PDF reports
- White-label reports
- API
Iconosquare vs Awario FAQ
- Which one is cheaper?
- Iconosquare starts lower at $10/mo, compared to $49/mo for Awario.
- Can I use either one for free?
- Iconosquare has a free plan. Awario doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Iconosquare uses hybrid pricing, while Awario goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Iconosquare: At $10-79/mo for the core tiers, Iconosquare sits in the affordable-to-mid range of the social analytics category — cheaper than enterprise suites like Sprout Social or Khoros, but priced above bare-bones scheduling tools. They're clearly chasing SMBs and boutique agencies who want real analytics without paying enterprise rates. Awario: Awario sits in the mid-market lane — pricier than bare-bones mention trackers but way cheaper than enterprise suites like Brandwatch or Sprinklr. It's clearly courting small-to-mid marketing teams who want social listening depth without paying enterprise-software prices.
Still deciding? See the best Iconosquare alternatives or the best Awario alternatives, ranked with verified pricing.
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