Phrase vs Apollo GraphQL Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Phrase Apollo GraphQL
Starts at $1245/mo $5/mo
Number of plans 3 4
Free plan
Free trial
Pricing model custom usage-based

Team

$1245/mo
  • Unlimited TMS Seats
  • 20 Strings Seats
  • All Phrase Products
  • Standard product capacities
  • Customizable translation workflows
  • Integrations to Figma, Slack, WordPress, and more
  • Customization, profiles, and glossaries for AI-powered machine translation
  • Vendor management
  • Language Quality Assessment

Business

Popular
Custom
  • Unlimited TMS Seats
  • 150 Strings Seats
  • All Phrase Products
  • High product capacities
  • Custom metadata and branching for products
  • Integrations to Drupal, Zendesk, Kontent.ai, and more
  • Unlimited MT profiles and glossaries
  • Advanced translation memory capabilities
  • Single sign-on

Enterprise

Custom
  • Unlimited TMS Seats
  • 150+ Strings Seats
  • All Phrase Products
  • Customized product capacities
  • Access to all integrations including Adobe Experience Manager and Contentful
  • Premium Success Plan
  • Tailored onboarding
  • Private communication channel
  • Workflow audits
  • Regular business reviews and statistics
  • User role configuration

Free

$0/mo
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router (limited to 60 requests per minute)
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.

Developer

$5/mo
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.

Standard

Custom
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
  • Schema Proposals - Collaboration and approval workflows
  • Single sign-on (SSO)

Enterprise

Custom
  • GraphOS - Apollo's complete API management platform
  • Supports any GraphQL API
  • Self-hosted GraphOS Router
  • Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
  • Schema Proposals - Collaboration and approval workflows
  • Single sign-on (SSO)
  • Audit logging
  • Custom MSA
  • (Add-on) Premium Support Packages
  • (Add-on) Professional Services Packages

Phrase vs Apollo GraphQL FAQ

Which one is cheaper?
Apollo GraphQL is the cheaper option, starting at $5/mo vs $1245/mo for Phrase.
Can I use either one for free?
Apollo GraphQL has a free plan. Phrase doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Phrase uses custom pricing, while Apollo GraphQL goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Phrase: At over a grand a month for the entry tier, Phrase is playing in premium territory — this isn't a self-serve tool for indie teams, it's aimed at mid-market and enterprise companies with real localization budgets. They're competing with the likes of Lokalise and Crowdin at the higher end, not undercutting anyone on price. Apollo GraphQL: They're positioned as the accessible entry point into GraphQL federation tooling — $5/mo to start is nearly frictionless compared to enterprise API management suites that require sales calls from day one. The custom-priced tiers exist to compete for platform-level deals against players like Postman or enterprise API gateways once volume and compliance needs escalate.

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