Planable vs Brand24 Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Basic
- 60 posts/ workspace/ month
- Unlimited users
- 4 social pages/ workspace
- 2 types of approval
- Feed & Calendar views
- 3 campaigns/ workspace
- MCP Connector
Pro
Popular- 150 posts/ workspace/ month
- Unlimited users
- 10 social pages/ workspace
- 3 types of approval
- Feed, Calendar & Grid views
- 10 campaigns/ workspace
- MCP Connector
- Public API
Enterprise
- Unlimited posts
- Multi-level approvals
- Feed, Calendar, Grid & List views
- Pay by bank/ wire transfer
- Dedicated account manager
- Unlimited campaigns
- SSO integration
- MCP Connector
- Public API
- Analytics add-on available
- Social inbox add-on available
Individual
- 2K mentions / mo
- 1 user
- Update every 12h
- AI Sentiment Analysis
Team
- 10k mentions / mo
- Unlimited users
- Update every hour
- Chat Support
- AI Sentiment Analysis
Pro
Popular- 40K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 2 projects)
- AI Topics (for 2 projects)
- Smart Context Search (add-on)
Business
- 100K mentions / mo
- Unlimited users
- Realtime updates
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- AI Insights (for 5 projects)
- Unlimited AI Topics
- Smart Context Search (add-on)
- Client Success Lead
- Advanced Reports
Enterprise
- Custom mentions limit
- Unlimited users
- Realtime update
- Priority support
- Lightning Search
- AI Sentiment Analysis
- AI Events Detection
- AI Brand Assistant
- Unlimited AI Insights
- Unlimited AI Topics
- Smart Context Search
- Client Success Lead
- Advanced Reports
- Dedicated consulting
- AI Visibility module
Planable vs Brand24 FAQ
- Which one is cheaper?
- Planable starts lower at $33/mo, compared to $249/mo for Brand24.
- Can I use either one for free?
- Neither has a free plan. But Planable and Brand24 offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Planable: At $33-49/mo, Planable sits mid-pack — pricier than bare-bones scheduling tools but cheaper than full-suite platforms like Sprout Social or Hootsuite's upper tiers. They're clearly courting agencies and content teams who care more about approval workflows and visual content review than deep analytics or paid social management. Brand24: At $249-$1499/mo, Brand24 sits firmly in the premium tier of social listening tools — well above lightweight mention trackers but positioned to compete with heavyweight platforms like Brandwatch or Sprinklr at a fraction of their cost. They're clearly courting mid-market and agency budgets rather than bootstrapped startups.
Still deciding? See the best Planable alternatives or the best Brand24 alternatives, ranked with verified pricing.
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