ThoughtSpot vs Amplitude Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| ThoughtSpot | Amplitude | |
|---|---|---|
| Starts at | $25/mo | Custom |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | per-seat | usage-based |
Essentials
- Dynamic interactive dashboards
- Actionable insights
- From 5 to 50 users
- Up to 25M rows of data
Pro
Popular- AI-powered dashboards and automated insights
- Natural-language search and data exploration
- Spotter AI Agents (25 queries/month per user)
- Up to 1000 users and 250M rows of data
Enterprise
- AI-powered dashboards and automated insights
- Natural-language search and data exploration
- Spotter AI Agents (25 queries/month per user)
- Unlimited users and data
Free
- AI Agents and MCP
- Product Analytics
- Agent Analytics
- Cohort syncs (one time)
- 2000 AI feedback records
- 10K monthly session replays
- Limited Experiments, Guides & Surveys
- 500 active AI Visibility prompts
Plus
Popular- AI Agents and MCP
- Scale up to 70M Events
- Custom events and formulas
- 20 Behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
ThoughtSpot vs Amplitude FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Amplitude has a free plan. ThoughtSpot doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. ThoughtSpot uses per-seat pricing, while Amplitude goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. ThoughtSpot: At $25-50/seat, ThoughtSpot undercuts legacy BI heavyweights like Tableau or MicroStrategy but sits above bare-bones dashboard tools, positioning itself as the AI-native BI option for mid-market teams ready to graduate from spreadsheets. They're clearly chasing companies that want conversational analytics without paying enterprise BI prices upfront. Amplitude: Amplitude plays in the premium tier of the product analytics space, especially once you're past Plus — the custom, opaque pricing on Growth and Enterprise signals they're chasing mid-market and enterprise budgets rather than competing on sticker price with cheaper tools like Mixpanel or PostHog. The startup discount (free year of Growth for small, low-funding teams) is a clear wedge to hook companies early before they scale into paid seats.
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