AgencyAnalytics vs Smartlook Pricing (2026)

Which one is cheaper?

AgencyAnalytics starts lower at $20/mo, compared to $55/mo for Smartlook.

Can I use either one for free?

Smartlook has a free plan. AgencyAnalytics doesn't — though they do offer a free trial.

How do they charge?

Different approach here. AgencyAnalytics uses usage-based pricing, while Smartlook goes with flat-rate. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. AgencyAnalytics: At $20/client/month, AgencyAnalytics lands in the mid-market — not fighting for the bargain-bin freelancer crowd (no free plan exists to catch them), but also not premium-priced like enterprise BI tools. They're clearly chasing growing agencies that have outgrown spreadsheets but aren't yet big enough to justify custom reporting builds. Smartlook: Sitting in the middle of the session replay market — cheaper than FullStory's per-session model but pricier than some newer entrants. They're targeting teams who want predictable costs without usage anxiety.

Still deciding? See the best AgencyAnalytics alternatives or the best Smartlook alternatives, ranked with verified pricing.