AgencyAnalytics vs Smartlook Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AgencyAnalytics | Smartlook | |
|---|---|---|
| Starts at | $20/mo | $55/mo |
| Number of plans | 2 | 3 |
| Free plan | — | |
| Free trial | ||
| Pricing model | usage-based | flat-rate |
Everything your agency needs
- Automated client reporting
- White-label branding
- Client portal
- Goals, alerts & anomaly detection
- API access
- Unlimited staff & client users
- AI insights & analysis
- 85+ integrations
- Benchmarks & forecasting
- MCP access (ChatGPT & Claude)
- Custom domain & email
- Email & chat support
Enterprise
Free plan
Pro plan
Enterprise plan
AgencyAnalytics vs Smartlook FAQ
- Which one is cheaper?
- AgencyAnalytics starts lower at $20/mo, compared to $55/mo for Smartlook.
- Can I use either one for free?
- Smartlook has a free plan. AgencyAnalytics doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. AgencyAnalytics uses usage-based pricing, while Smartlook goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AgencyAnalytics: At $20/client/month, they're positioning as accessible for growing agencies without the sticker shock of flat enterprise contracts — not the cheapest tool in the reporting space, but competitive against platforms like DashThis or Reportz that use similar per-client models. They're clearly targeting mid-market agencies that have outgrown manual reporting but aren't ready to pay for a full Looker-style BI stack. Smartlook: Sitting in the middle of the session replay market — cheaper than FullStory's per-session model but pricier than some newer entrants. They're targeting teams who want predictable costs without usage anxiety.
Keep tabs on both.
We'll monitor pricing changes for AgencyAnalytics and Smartlook and let you know when something moves.