AgencyAnalytics vs Smartlook Pricing (2026)

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Which one is cheaper?

AgencyAnalytics starts lower at $20/mo, compared to $55/mo for Smartlook.

Can I use either one for free?

Smartlook has a free plan. AgencyAnalytics doesn't — though they do offer a free trial.

How do they charge?

Different approach here. AgencyAnalytics uses usage-based pricing, while Smartlook goes with flat-rate. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. AgencyAnalytics: At $20/client/month, they're positioned as accessible for small-to-mid agencies rather than competing on rock-bottom price or premium bells and whistles. They're going after agencies that want simplicity in pricing (one flat per-client rate) instead of the tiered feature-gating you see with tools like AgencyAnalytics' competitors. Smartlook: Sitting in the middle of the session replay market — cheaper than FullStory's per-session model but pricier than some newer entrants. They're targeting teams who want predictable costs without usage anxiety.

Still deciding? See the best AgencyAnalytics alternatives or the best Smartlook alternatives, ranked with verified pricing.