Aha! vs UserVoice Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Aha! Roadmaps
- Link strategy to all product work
- Capture feedback via ideas portals
- Brainstorm with virtual whiteboards
- Prioritize features with a scorecard
- Manage release plans and dependencies
- Create and share beautiful roadmaps
- Enhance work with the AI assistant
- Integrate with Jira, Azure DevOps, and 40+ other tools
Aha! Discovery
- Create unlimited studies
- Conduct unlimited interviews
- Build a research participant database
- Automate interview scheduling
- Analyze meeting transcripts with the AI assistant
- Connect insights to the roadmap
Aha! Ideas
- Capture feedback via ideas portals
- Streamline your idea review process
- Integrate with Salesforce and Zendesk
- Prioritize ideas by potential revenue
- Analyze feedback themes with the AI assistant
- Launch polls and collect in-app requests
Aha! Whiteboards
- Brainstorm concepts and refine early plans
- Collaborate with guests at no cost
- Choose from 100 expert templates
- Generate wireframes with the AI assistant
- Drive alignment with voting tools
- Integrate with Aha! Roadmaps, Jira, and ADO
Aha! Builder
- Build prototypes and applications
- Define vision, goals, and personas
- Code with Elle (AI assistant)
- Use a built-in database
- Apply your own design system
- Deploy with enterprise-grade hosting
- Meet enterprise governance standards
- Collect user feedback
- Integrate with Aha! Roadmaps
Aha! Develop
- Align technical work to the product roadmap
- Choose a scrum, kanban, or SAFe® approach
- Define user stories with the AI assistant
- Estimate work in story points or time
- Plan sprints and manage capacity
- Track risks and report on agile metrics
- Integrate with GitHub, Azure Pipelines, and 35+ other tools
Aha! Teamwork
- Align daily tasks with strategic plans
- Choose an agile way to work
- Define and prioritize tasks
- Manage team capacity
- Track risks and analyze team productivity
- Accelerate tasks with the AI assistant
- Integrate with 35+ design and delivery tools
Aha! Knowledge
- Centralize product documentation
- Publish multiple knowledge bases
- Choose from 100+ templates
- Draft documents with the AI assistant
- Co-create content in real time
- Import existing documentation
Custom
- Centralized customer feedback portal
- Easy feedback capture tools
- Internal and external communications suite
- Quantitative enhancement of feedback data
- Rich taxonomy options
- Advanced filtering and sorting
- Customer segmentation
- Top tier security and compliance
- Expert onboarding assistance
Aha! vs UserVoice FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Neither has a free plan. But Aha! and UserVoice offer a free trial.
- How do they charge?
- Different approach here. Aha! uses per-seat pricing, while UserVoice goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Aha!: At $59/mo for the flagship Roadmaps product, Aha! sits firmly in premium territory compared to lighter roadmap tools, banking on being the category leader that serious product teams default to rather than the budget pick. They're not fighting on price — they're betting that depth of features and category reputation justifies the tag, especially against tools like ProductBoard or Airfocus that price similarly or lower. UserVoice: Premium enterprise play that's cutting out the bottom of the market entirely. At $16K minimum, they're positioning against other enterprise feedback platforms, not trying to compete with basic survey tools.
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