Ahrefs vs AppTweak Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Ahrefs AppTweak
Starts at $129/mo $79/mo
Number of plans 4 4
Free plan
Free trial
Pricing model hybrid hybrid

Lite

$129/mo
  • 5 projects
  • 6 months of historical data
  • 750 tracked keywords
  • 5 tracked AI prompts
  • 100,000 crawl credits
  • API and MCP access
  • 1,000 credits per user
  • 1 user included
  • Add 2 more users at $40/mo each
  • Dashboard
  • Site Explorer
  • Keywords Explorer
  • Brand Radar
  • Tracked AI prompts
  • Site Audit
  • Always-on audit
  • Rank Tracker
  • Competitive Analysis
  • SERP history
  • Page Inspect
  • Web Analytics
  • API access
  • MCP Server
  • Report Builder
  • Social Media Manager (Beta)
  • GBP Monitor (Beta)

Standard

$249/mo
  • 20 projects
  • 2 years of historical data
  • 2,000 tracked keywords
  • 10 tracked AI prompts
  • 500,000 crawl credits
  • API and MCP access
  • Unlimited credits per user
  • 1 user included
  • Add 5 more users at $60/mo each
  • Portfolios
  • Content Explorer
  • Batch Analysis
  • SERP comparison
  • Brand Radar
  • Web visibility
  • Site structure
  • Broken backlinks
  • Broken links
  • Outgoing links
  • Calendar view
  • Linking authors
  • AI suggestions
  • Keyword clusters
  • Search intents
  • Translations
  • SERP updates
  • Site structure

Advanced

$449/mo
  • 50 projects
  • 5 years of historical data
  • 5,000 tracked keywords
  • 20 tracked AI prompts
  • 1,500,000 crawl credits
  • API and MCP access
  • Unlimited credits per user
  • 1 user included
  • Add 10 more users at $80/mo each
  • Looker Studio integration
  • Search type distribution
  • Agency directory listing
  • Segmentation (Soon)
  • HTTP authentication

Enterprise

Custom
  • Uncapped API access
  • SSO & enterprise-grade security
  • Access management & audit log
  • Unlimited historical data
  • Forecasting & trends

Essential

$79/mo
  • 500 Keywords
  • 1 Seat
  • 6 Months Historical Data
  • Reporting Studio
  • Reporting Agent
  • 12+ Keyword Research Tools
  • Chance & Difficulty Score
  • Volume History (Apple & Google Play)
  • Unlimited Live Keyword Searches
  • Download & Revenue Estimates
  • App Timeline with Metadata Updates & A/B Tests
  • Competitor Metadata Analysis & Creatives
  • App Page Preview
  • Featured Apps
  • Ratings & Reviews Analysis
  • ASO Certification
  • Help Center & Chat Support

Grow

$299/mo
  • 1,500 Keywords
  • 1 Seat
  • 12 Months Historical Data
  • Organic Installs per Keyword
  • Maximum Reach
  • Relevancy Score
  • Brand vs Generic Installs
  • Keyword Impact
  • Long-Tail Keywords
  • Metadata Simulator
  • Trending Keywords
  • Featuring Trends & History
  • Featured Stories & Opportunities
  • Featuring Impact Analysis
  • Similar Apps
  • Competitor In-App Events & Promotional Content
  • ASO Impact Analysis
  • Automated Slack & Email Alerts

Grow Plus

Popular
$549/mo
  • 3,000 Keywords
  • 1 Seat
  • 24 Months Historical Data
  • Increased Platform Limits
  • Extended Historical Data
  • Higher Report Limits
  • Longer Reporting History

Enterprise

Custom
  • Custom Keywords
  • Custom Seats
  • All Time Historical Data
  • App & Game Prompt Intelligence
  • App & Game-Level Tracking
  • Sources & Query Fan-Out
  • ASO Agent
  • AppDNA & GameDNA Taxonomy
  • All Ranked Keywords Analysis
  • Apple Ads Keyword Intelligence
  • Creative Explorer
  • CPP & CSL Explorer
  • In-App Events Explorer
  • Localization Insights
  • Screenshot Translation
  • Incrementality Analysis
  • Worldwide Analysis
  • Moodboards
  • Team Workspaces
  • Access to Consulting Services
  • Dedicated Account Manager
  • Slack Support
  • SSO

Ahrefs vs AppTweak FAQ

Which one is cheaper?
AppTweak is the cheaper option, starting at $79/mo vs $129/mo for Ahrefs.
Can I use either one for free?
Ahrefs has a free plan. AppTweak doesn't — though they do offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Ahrefs: Ahrefs sits firmly in premium territory compared to scrappier SEO tools, but it's priced below Semrush at the equivalent tiers, so it's playing the 'slightly cheaper premium' card rather than undercutting on cost. They're chasing serious SEO teams and agencies who already know the category, not budget-conscious beginners. AppTweak: This sits mid-to-premium in the ASO tooling space — not a budget tool like some scrappy keyword trackers, but not throwing out enterprise-only pricing from page one either. The $79 entry point is low enough to catch solo devs and indie app teams price-comparing against tools like Sensor Tower or data.ai, while Grow Plus and Enterprise are clearly aimed at agencies and larger app portfolios who'll pay for depth.

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