Ahrefs vs MarketMuse Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Ahrefs pricing MarketMuse pricing
Starts at $129/mo Custom
Number of plans 4 4
Free plan
Free trial —
Pricing model hybrid custom

Price is one row. To weigh the features too, use our feature comparison template →

Ahrefs pricing

Official page

Lite

$129/mo
  • 5 projects
  • 6 months of historical data
  • 750 tracked keywords
  • 5 tracked AI prompts
  • 100,000 crawl credits
  • API and MCP access
  • 1,000 credits per user
  • 1 user included
  • Add 2 more users at $40/mo each

Standard

$249/mo
  • 20 projects
  • 2 years of historical data
  • 2,000 tracked keywords
  • 10 tracked AI prompts
  • 500,000 crawl credits
  • API and MCP access
  • Unlimited credits per user
  • 1 user included
  • Add 5 more users at $60/mo each

Advanced

$449/mo
  • 50 projects
  • 5 years of historical data
  • 5,000 tracked keywords
  • 20 tracked AI prompts
  • 1,500,000 crawl credits
  • API and MCP access
  • Unlimited credits per user
  • 1 user included
  • Add 10 more users at $80/mo each

Enterprise

$1499/mo
  • Uncapped API access
  • Custom API Endpoints
  • SSO & enterprise-grade security
  • Access management & audit log
  • Unlimited historical data
  • Forecasting & trends

MarketMuse pricing

Official page

Free

$0/mo
  • 1 user
  • Export for saved writing only
  • 10 queries/month
  • Access to Topic Navigator

Optimize

Custom
  • 1 site inventory
  • 1 user
  • 100 tracked topics
  • 5 Content Briefs/month
  • Access to Article Briefs
  • 1 Content Strategy Document/month
  • Export for saved writing, applications & Documents
  • 100 queries/month
  • Access to Topic Navigator

Research

Popular
Custom
  • 1 site inventory
  • 3 users
  • 1000 tracked topics
  • 10 Content Briefs/month
  • Access to Article Briefs
  • 3 Content Strategy Documents/month
  • Export for saved writing, applications & Documents
  • Unlimited queries/month
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap

Strategy

Custom
  • 1 site inventory
  • 5 users
  • 10K tracked topics
  • 20 Content Briefs/month
  • Access to all 9 Brief types
  • 5 Content Strategy Documents/month
  • Export for saved writing, applications & Documents
  • Unlimited queries/month
  • Access to Topic Navigator
  • Access to Keywords, SERP x-ray & SERP Heatmap
  • Access to Site Heatmap & Connect

Ahrefs vs MarketMuse FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Ahrefs uses hybrid pricing, while MarketMuse goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Ahrefs: Ahrefs sits firmly in premium territory compared to scrappier tools like Ubersuggest or Mangools, but it's cheaper at entry than Semrush's comparable tiers. They're clearly chasing serious SEOs and agencies who'll pay up for data depth rather than casual users just dipping a toe into keyword research. MarketMuse: Hiding all pricing behind demos signals a premium, enterprise-leaning play compared to competitors like Surfer SEO or Clearscope that post transparent monthly rates — MarketMuse is betting its AI/content-graph tech justifies a sales-assisted, higher-ACV deal rather than competing on self-serve price comparison.

Still deciding? See the best Ahrefs alternatives or the best MarketMuse alternatives, ranked with verified pricing.

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