Ahrefs vs Nightwatch Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Ahrefs | Nightwatch | |
|---|---|---|
| Starts at | $129/mo | $79/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Lite
- 5 projects
- 6 months of historical data
- 750 tracked keywords
- 5 tracked AI prompts
- 100,000 crawl credits
- API and MCP access
- 1,000 credits per user
- 1 user included
- Add 2 more users at $40/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Tracked AI prompts
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager (Beta)
- GBP Monitor (Beta)
Standard
- 20 projects
- 2 years of historical data
- 2,000 tracked keywords
- 10 tracked AI prompts
- 500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included
- Add 5 more users at $60/mo each
- Portfolios
- Content Explorer
- Batch Analysis
- SERP comparison
- Brand Radar
- Web visibility
- Site structure
- Broken backlinks
- Broken links
- Outgoing links
- Calendar view
- Linking authors
- AI suggestions
- Keyword clusters
- Search intents
- Translations
- SERP updates
- Site structure
Advanced
- 50 projects
- 5 years of historical data
- 5,000 tracked keywords
- 20 tracked AI prompts
- 1,500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included
- Add 10 more users at $80/mo each
- Looker Studio integration
- Search type distribution
- Agency directory listing
- Segmentation (Soon)
- HTTP authentication
Enterprise
- Uncapped API access
- SSO & enterprise-grade security
- Access management & audit log
- Unlimited historical data
- Forecasting & trends
Starter
- Google, YouTube & Bing
- Google Analytics integration
- Site audits
- Real-time on-demand checks
Professional
Popular- Looker Studio integration
- White label reports
- Unlimited user seats
- API access
Agency
- Dedicated account manager
- Priority support (SLA)
- Custom API rate limits
- SSO & advanced security
Enterprise
- Custom data retention
- Dedicated infrastructure
- Custom integrations
- Volume discounts
- Sentiment analysis
- Citation analysis
- Matrix sources
Ahrefs vs Nightwatch FAQ
- Which one is cheaper?
- Nightwatch is the cheaper option, starting at $79/mo vs $129/mo for Ahrefs.
- Can I use either one for free?
- Ahrefs has a free plan. Nightwatch doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Ahrefs: Ahrefs sits firmly in premium territory compared to scrappier SEO tools, but it's priced below Semrush at the equivalent tiers, so it's playing the 'slightly cheaper premium' card rather than undercutting on cost. They're chasing serious SEO teams and agencies who already know the category, not budget-conscious beginners. Nightwatch: This sits mid-to-premium in the rank-tracking space — well above budget tools like SE Ranking or Serpstat's entry tiers, but still cheaper than enterprise SEO suites like BrightEdge or Conductor. They're chasing agencies and mid-market teams who've outgrown cheap tools but aren't ready for a five-figure enterprise contract.
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