Ahrefs vs Nightwatch Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Ahrefs pricing | Nightwatch pricing | |
|---|---|---|
| Starts at | $129/mo | $99/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Lite
- 5 projects
- 6 months of historical data
- 750 tracked keywords
- 5 tracked AI prompts
- 100,000 crawl credits
- API and MCP access
- 1,000 credits per user
- 1 user included
- Add 2 more users at $40/mo each
Standard
- 20 projects
- 2 years of historical data
- 2,000 tracked keywords
- 10 tracked AI prompts
- 500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included
- Add 5 more users at $60/mo each
Advanced
- 50 projects
- 5 years of historical data
- 5,000 tracked keywords
- 20 tracked AI prompts
- 1,500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included
- Add 10 more users at $80/mo each
Enterprise
- Uncapped API access
- Custom API Endpoints
- SSO & enterprise-grade security
- Access management & audit log
- Unlimited historical data
- Forecasting & trends
Starter
- Keywords tracked daily
- Websites
- Competitors per site
- AI answers / mo
- Keyword researches / mo
- SEO Agent credits / mo
- Site audit pages
- Google, YouTube & Bing
- Google Analytics integration
- Real-time on-demand checks
Professional
Popular- Keywords tracked daily
- Websites
- Competitors per site
- AI answers / mo
- Keyword researches / mo
- SEO Agent credits / mo
- Site audit pages
- Looker Studio integration
- White label reports
- Unlimited user seats
- API access
Agency
- Keywords tracked daily
- Websites
- Competitors per site
- AI answers / mo
- Keyword researches / mo
- SEO Agent credits / mo
- Site audit pages
- Dedicated account manager
- Priority support (SLA)
- Custom API rate limits
- Looker Studio integration
- White label reports
- Unlimited user seats
- API access
Enterprise
- Keywords tracked daily
- Websites
- Competitors per site
- AI answers / mo
- Keyword researches / mo
- SEO Agent credits / mo
- Site audit pages
- SSO & advanced security
- Custom data retention
- Dedicated infrastructure
- Custom integrations
- Sentiment analysis
- Citation analysis
- Matrix sources
- Content Studio
- Prompt Research
- SEO MCP server
- Search Simulator
- Dedicated account manager
- Priority support (SLA)
- Custom API rate limits
Ahrefs vs Nightwatch FAQ
- Which one is cheaper?
- Nightwatch is the cheaper option, starting at $99/mo vs $129/mo for Ahrefs.
- Can I use either one for free?
- Ahrefs has a free plan. Nightwatch doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Ahrefs uses hybrid pricing, while Nightwatch goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ahrefs: Ahrefs sits firmly in premium territory compared to scrappier tools like Ubersuggest or Mangools, but it's cheaper at entry than Semrush's comparable tiers. They're clearly chasing serious SEOs and agencies who'll pay up for data depth rather than casual users just dipping a toe into keyword research. Nightwatch: This sits mid-market — pricier than bare-bones rank trackers but nowhere near enterprise SEO suites like BrightEdge or Conductor. They're courting agencies and mid-size marketing teams who want serious tracking depth without paying for a full enterprise platform they'll never fully use.
Still deciding? See the best Ahrefs alternatives or the best Nightwatch alternatives, ranked with verified pricing.
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