Ahrefs vs SE Ranking Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Ahrefs | SE Ranking | |
|---|---|---|
| Starts at | $129/mo | $129/mo |
| Number of plans | 4 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | per-seat | hybrid |
Lite
- 5 projects
- 6 months of historical data
- 750 tracked keywords
- 5 tracked prompts
- 100,000 crawl credits
- 1,000 credits per user
- 1 user included
- Add 2 more users at $40/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager Beta
- GBP Monitor Beta
Standard
- 20 projects
- 2 years of historical data
- 2,000 tracked keywords
- 10 tracked prompts
- 500,000 crawl credits
- Unlimited credits per user
- 1 user included
- Add 5 more users at $60/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager Beta
- GBP Monitor Beta
- Portfolios
- Content Explorer
- Batch Analysis
- SERP comparison
- Web visibility
- Site structure
- Broken backlinks
- Broken links
- Outgoing links
- Calendar view
- Linking authors
- AI suggestions
- Keyword clusters
- Search intents
- Translations
- SERP updates
Advanced
- 50 projects
- 5 years of historical data
- 5,000 tracked keywords
- 20 tracked prompts
- 1,500,000 crawl credits
- Unlimited credits per user
- 1 user included
- Add 10 more users at $80/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager Beta
- GBP Monitor Beta
- Portfolios
- Content Explorer
- Batch Analysis
- SERP comparison
- Web visibility
- Site structure
- Broken backlinks
- Broken links
- Outgoing links
- Calendar view
- Linking authors
- AI suggestions
- Keyword clusters
- Search intents
- Translations
- SERP updates
- Looker Studio integration
- Search type distribution
- Agency directory listing
- Segmentation Soon
- HTTP authentication
Enterprise
- Uncapped API access
- SSO & enterprise-grade security
- Access management & audit log
- Unlimited historical data
- Personalized higher limits & data exports
- Forecasting & trends
Core
- 10 projects & 1 manager seat
- 2k keywords & 100 prompts to track daily
- 5 domains in GEO research
- 250k pages per month in audit
- 25K API credits & MCP access
- Rank tracking across major search engines
- Unlimited keyword, competitor, backlink research
- Website & on-page audit
- Data Studio / Matomo / GA / GSC integrations
Growth
- 30 projects & 3 manager seats
- 5k keywords & 250 prompts to track daily
- 15 domains in GEO research
- 2M pages per month in audit
- 100K API credits & MCP access
- Historical data across project lifetime
- Guest links for easy collaboration
- Page changes monitoring
- Dedicated customer support
Enterprise
- Flexible terms
- Custom limits and pricing
- Full API & advanced integrations
Ahrefs vs SE Ranking FAQ
- Which one is cheaper?
- They both start at the same price — $129/mo. The difference is in what you get at each tier.
- Can I use either one for free?
- Ahrefs has a free plan. SE Ranking doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Ahrefs uses per-seat pricing, while SE Ranking goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ahrefs: Ahrefs sits in the premium tier of SEO tools — more expensive than Ubersuggest or Mangools by a wide margin, and roughly neck-and-neck with Semrush on mid-tier plans. They're going after serious SEO practitioners and agencies who treat data quality as non-negotiable, not budget-conscious beginners. SE Ranking: SE Ranking undercuts Semrush and Ahrefs by a wide margin while covering a similar feature set, positioning itself as the value pick for teams that want enterprise-grade SEO tooling without the enterprise-grade invoice. It's aimed at agencies and freelancers who've outgrown free tools but balk at paying $200+/mo just to get started elsewhere.
Keep tabs on both.
We'll monitor pricing changes for Ahrefs and SE Ranking and let you know when something moves.