Ahrefs vs Ubersuggest Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Ahrefs | Ubersuggest | |
|---|---|---|
| Starts at | $129/mo | $29/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | flat-rate |
Lite
- 5 projects
- 6 months of historical data
- 750 tracked keywords
- 5 tracked AI prompts
- 100,000 crawl credits
- API and MCP access
- 1,000 credits per user
- 1 user included
- Add 2 more users at $40/mo each
- Dashboard
- Site Explorer
- Keywords Explorer
- Brand Radar
- Tracked AI prompts
- Site Audit
- Always-on audit
- Rank Tracker
- Competitive Analysis
- SERP history
- Page Inspect
- Web Analytics
- API access
- MCP Server
- Report Builder
- Social Media Manager (Beta)
- GBP Monitor (Beta)
Standard
- 20 projects
- 2 years of historical data
- 2,000 tracked keywords
- 10 tracked AI prompts
- 500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included
- Add 5 more users at $60/mo each
- Portfolios
- Content Explorer
- Batch Analysis
- SERP comparison
- Brand Radar
- Web visibility
- Site structure
- Broken backlinks
- Broken links
- Outgoing links
- Calendar view
- Linking authors
- AI suggestions
- Keyword clusters
- Search intents
- Translations
- SERP updates
- Site structure
Advanced
- 50 projects
- 5 years of historical data
- 5,000 tracked keywords
- 20 tracked AI prompts
- 1,500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included
- Add 10 more users at $80/mo each
- Looker Studio integration
- Search type distribution
- Agency directory listing
- Segmentation (Soon)
- HTTP authentication
Enterprise
- Uncapped API access
- SSO & enterprise-grade security
- Access management & audit log
- Unlimited historical data
- Forecasting & trends
Business
- 2 users
- 7 Projects (Brands)
- 50 AI prompt ideas / search
- 500 credits to update keywords and AI responses
- ChatGPT and Gemini in Keyword Research
- AI Chat
- 15 AI prompts per project / biweekly
- 5,000 page scans / project
- 150 tracked keywords / project
- 10 competitors / project
- Unlimited locations / project
- 300 searches / day
- 200 keywords to analyze at a time
- Export images, CSV and PDF
Individual
Popular- 1 user
- 1 Project (Brand)
- 25 AI prompt ideas / search
- 250 credits to update keywords and AI responses
- ChatGPT and Gemini in Keyword Research
- AI Chat
- 10 AI prompts per project / monthly
- 1,000 page scans / project
- 125 tracked keywords / project
- 5 competitors / project
- 20 locations / project
- 150 searches / day
- 50 keywords to analyze at a time
- Export images, CSV and PDF
Enterprise
- 5 users
- 15 Projects (Brands)
- 75 AI prompt ideas / search
- 1,000 credits to update keywords and AI responses
- ChatGPT, Gemini and Google AI Overview across all AI features
- AI Chat
- 20 AI prompts per project / weekly
- 10,000 page scans / project
- 300 tracked keywords / project
- 15 competitors / project
- Unlimited locations / project
- 900 searches / day
- 1,000 keywords to analyze at a time
- Export images, CSV and PDF
Custom
- ChatGPT, Gemini and Google AI Overview
- Custom users
Ahrefs vs Ubersuggest FAQ
- Which one is cheaper?
- Ubersuggest is the cheaper option, starting at $29/mo vs $129/mo for Ahrefs.
- Can I use either one for free?
- Ahrefs has a free plan. Ubersuggest doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Ahrefs uses hybrid pricing, while Ubersuggest goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ahrefs: Ahrefs sits firmly in premium territory compared to scrappier SEO tools, but it's priced below Semrush at the equivalent tiers, so it's playing the 'slightly cheaper premium' card rather than undercutting on cost. They're chasing serious SEO teams and agencies who already know the category, not budget-conscious beginners. Ubersuggest: This is the budget play in the SEO tool category — Ahrefs and SEMrush start north of $99-129/mo, so Ubersuggest is fishing for price-sensitive solopreneurs and small businesses who want SEO data without the enterprise price tag. The lifetime deal reinforces that positioning: they're chasing one-time buyers who'd never commit to a $600+/year SEMrush contract.
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