AnswerThePublic vs MarketMuse Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| AnswerThePublic | MarketMuse | |
|---|---|---|
| Starts at | $13/mo | Custom |
| Number of plans | 3 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | per-seat | custom |
Starter
- 1 user
- 100 searches per month
- 1,000 monthly prompt suggestions
- CPC and search volume data
- Create up to 6 monthly AI articles (NEW)
Growth
Popular- Up to 3 users
- 200 searches per month
- 2,000 monthly prompt suggestions
- CPC and search volume data
- Create up to 35 monthly AI articles (NEW)
Business
- Up to 10 users
- 300 searches per month
- 3,000 monthly prompt suggestions
- CPC and search volume data
- Create up to 80 monthly AI articles (NEW)
Free
- 1 user
- Export for saved writing only
- 10 queries/month
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Optimize
- 1 site inventory
- 1 user
- 100 tracked topics
- 5 Content Briefs/month
- Access to Article Briefs
- 1 Content Strategy Document/month
- Export for saved writing, applications & Documents
- 100 queries/month
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Research
Popular- 1 site inventory
- 3 users
- 1000 tracked topics
- 10 Content Briefs/month
- Access to Article Briefs
- 3 Content Strategy Documents/month
- Export for saved writing, applications & Documents
- Unlimited queries/month
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
Strategy
- 1 site inventory
- 5 users
- 10K tracked topics
- 20 Content Briefs/month
- Access to all 9 Brief types
- 5 Content Strategy Documents/month
- Export for saved writing, applications & Documents
- Unlimited queries/month
- Access to Topic Navigator
- Access to Keywords, SERP x-ray & SERP Heatmap
- Access to Site Heatmap & Connect
AnswerThePublic vs MarketMuse FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- MarketMuse has a free plan. AnswerThePublic doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. AnswerThePublic uses per-seat pricing, while MarketMuse goes with custom. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. AnswerThePublic: At $13-$132/mo they're positioned as the budget-friendly entry point into keyword research tools, undercutting bigger SEO suites like Ahrefs or SEMrush by a wide margin. They're clearly fishing for solo users and small teams who want directional keyword ideas without paying for a full SEO platform. MarketMuse: MarketMuse plays in the premium content-intelligence bracket alongside Clearscope and Surfer, but hiding all three paid tiers behind a demo signals they're chasing mid-market to enterprise content teams, not solo bloggers or small agencies. The free plan is a taste test, not a real alternative — it's there to get you into their funnel, not to compete on affordability.
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