Apollo GraphQL vs Bitbucket Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Apollo GraphQL | Bitbucket | |
|---|---|---|
| Starts at | Custom | $3/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | ||
| Pricing model | usage-based | per-seat |
Free
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router (limited to 60 requests per minute)
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Up to 3
- 1 day
- Community Support
Developer
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Up to 10
- 7 days
- Developer Support (8×5, no SLA)
Standard
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Schema Proposals - Collaboration and approval workflows
- Single sign-on (SSO)
- Up to 30
- 90 days
- Standard Support (8×5, with SLA)
Enterprise
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Schema Proposals - Collaboration and approval workflows
- Single sign-on (SSO)
- Audit logging
- Custom MSA
- Unlimited
- 18 months
- Business Support (24×7×365, with SLA)
- (Add-on) Premium Support Packages
- (Add-on) Professional Services Packages
Free
Popular- User limit per instance
- Total workspace storage limit
- Build minutes
- Additional build minutes
- Git LFS (Large File Storage)
- Code insights
- Deployment environments
- Self-hosted runners
- Unlimited private repositories
- Jira integration
- CI/CD (continuous integration and continuous delivery)
- Unlimited pull request reviewers
- Merge checks
- Atlassian Guard (SSO, audit logs)
- Resource-scoped Access Tokens
- Encryption in transit and at rest
- Business continuity and disaster recovery
- Support
Standard
- User limit per instance
- Total workspace storage limit
- Build minutes
- Additional build minutes
- Git LFS (Large File Storage)
- Code insights
- Deployment environments
- Packages
- Storage limit
- Network transfer
- Self-hosted runners
- Unlimited private repositories
- Jira integration
- CI/CD (continuous integration and continuous delivery)
- Unlimited pull request reviewers
- Merge checks
- AI-powered pull request descriptions
- AI-enhanced summaries in editor prompts
- AI-driven pull request comment creation with custom prompts
- AI-enabled spelling, grammar, and tone editing in pull requests
- Atlassian Guard (SSO, audit logs)
- Resource-scoped Access Tokens
- Encryption in transit and at rest
- Business continuity and disaster recovery
- Support
Premium
- User limit per instance
- Total workspace storage limit
- Build minutes
- Additional build minutes
- Git LFS (Large File Storage)
- Code insights
- Deployment environments
- Packages
- Storage limit
- Network transfer
- Self-hosted runners
- Unlimited private repositories
- Jira integration
- CI/CD (continuous integration and continuous delivery)
- Unlimited pull request reviewers
- Merge checks
- AI-powered pull request descriptions
- AI-enhanced summaries in editor prompts
- AI-driven pull request comment creation with custom prompts
- AI-enabled spelling, grammar, and tone editing in pull requests
- Atlassian Guard (SSO, audit logs)
- Resource-scoped Access Tokens
- Encryption in transit and at rest
- Business continuity and disaster recovery
- IP allowlisting
- Enforced merge checks
- Required two-step verification
- Scale CI workflows
- Deployment permissions
- Enforced signed commits
- Support
- Guaranteed uptime SLA
Apollo GraphQL vs Bitbucket FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Apollo GraphQL uses usage-based pricing, while Bitbucket goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Apollo GraphQL: Apollo sits in a premium position for GraphQL infrastructure — they're not competing on being cheap, they're betting on being the de facto standard for federated GraphQL at scale. They're targeting mid-market to enterprise engineering teams who've already bought into the GraphQL ecosystem and need a managed, production-grade layer. Bitbucket: Bitbucket is clearly the budget play in the Git hosting space — $3.65 and $7.25 undercut GitHub and GitLab meaningfully on sticker price, and they're fishing for teams already in the Atlassian ecosystem (Jira, Confluence) where switching cost is low. They're not trying to win on features; they're winning on price and integration lock-in.
Keep tabs on both.
We'll monitor pricing changes for Apollo GraphQL and Bitbucket and let you know when something moves.