Apollo GraphQL vs v0 Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Apollo GraphQL | v0 | |
|---|---|---|
| Starts at | Custom | $30/mo |
| Number of plans | 4 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Free
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router (limited to 60 requests per minute)
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Up to 3
- 1 day
- Community Support
Developer
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Up to 10
- 7 days
- Developer Support (8×5, no SLA)
Standard
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Schema Proposals - Collaboration and approval workflows
- Single sign-on (SSO)
- Up to 30
- 90 days
- Standard Support (8×5, with SLA)
Enterprise
- GraphOS - Apollo's complete API management platform
- Supports any GraphQL API
- Self-hosted GraphOS Router
- Built-in support for GraphQL Federation, Connectors, Response Caching, Federated Subscriptions, and more.
- Schema Proposals - Collaboration and approval workflows
- Single sign-on (SSO)
- Audit logging
- Custom MSA
- Unlimited
- 18 months
- Business Support (24×7×365, with SLA)
- (Add-on) Premium Support Packages
- (Add-on) Professional Services Packages
Free
- $5 of included monthly credits
- Deploy apps to Vercel
- Edit visually with Design Mode
- Sync with GitHub
- 7 message/day limit
Plus
Popular- Access to all models
- $30 of included monthly credits per user
- $2 of free daily credits on login per user
- Purchase additional credits outside of your monthly usage shared across your team
- Centralized billing on vercel.com
- Share chats and collaborate with your team
Business
- Access to all models
- $30 of included monthly credits per user
- $2 of free daily credits on login per user
- Training opt-out by default
- Purchase additional credits outside of your monthly usage shared across your team
- Centralized billing on vercel.com
- Share chats and collaborate with your team
Enterprise
- Access to all models
- Your data is never used for training
- SAML SSO
- Role-based access control
- Priority access for better performance and no queues
- Guaranteed customer support SLAs
Apollo GraphQL vs v0 FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Apollo GraphQL uses usage-based pricing, while v0 goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Apollo GraphQL: Apollo sits in a premium position for GraphQL infrastructure — they're not competing on being cheap, they're betting on being the de facto standard for federated GraphQL at scale. They're targeting mid-market to enterprise engineering teams who've already bought into the GraphQL ecosystem and need a managed, production-grade layer. v0: At $30 and $100 per seat, v0 lands mid-pack — pricier than a basic AI coding assistant tier but well below full enterprise dev platforms. They're clearly courting teams already sold on AI-assisted frontend work who want something more structured than a free tool but aren't ready for custom enterprise contracts.
Keep tabs on both.
We'll monitor pricing changes for Apollo GraphQL and v0 and let you know when something moves.